March 18, 2010

The very first Atlanta Auto Show occurred just over 100 years ago on November 6 - 13, 1909. The Atlanta National Automobile Show was organized by Coca-Cola founder Asa Candler. Sixty-seven automakers presented their new 1910 models including Cadillac, Oldsmobile, Packard, Pierce-Arrow, Hudson, and Overland. The cars were displayed in 64,000 square feet of the newly opened Auditorium-Armory (now Georgia State University's Alumni Hall). There was also a parade of 200 cars down Peachtree Street, which must have been quite a sight at a time when only 1,300 cars were registered in the city. 150,000 automotive enthusiasts from across the South attended the show.

A century later the number of automakers has shrunk to 27, but the show has grown ten times bigger, covering more than 600,000 square feet at the Georgia World Congress Center. This is show's twenty-eighth year in the facility, but for the first time the show is in the newer C Building.

Shayne Wilson, President of the Metro Atlanta Automobile Dealers Association (MAADA) which sponsors the show, said of the move, "This building is located on Northside Drive, and is surrounded by plenty of available parking. The show floor of the event is also on street level, which cuts down the distance that our customers have to walk."

Visitors to this year's show won't find any Packards or Hudsons, but they will see the latest new models and concept cars from the major manufacturers. Many 2011 models will be making their Atlanta debut including the Buick Regal, Cadillac CTS Coupe, Chevrolet Cruze, Ford Fiesta, Honda CR-Z Hybrid, Hyundai Sonata, Jaguar XJ, Kia Sorento, Mazda 2 and Mercedes-Benz's new supercar, the SLS. These will be displayed alongside futuristic concept cars like the Cadillac Converj, and Corvette Stingray.

New for this year are ride and drive experiences that let attendees actually take cars out for a test drive. Visitors can drive the 2011 Kia Sorento crossover built in Kia's new plant in nearby West Point, Georgia. They can also get behind the wheel of select Chevrolet, Buick and GMC models, including the redesigned Buick LaCrosse and new Chevrolet Camaro. will be on hand with kiosks where guests can explore the brand new Trade-In Marketplace. This tool provides a guaranteed price for your old vehicle, rather than the estimate typically provided by other pricing services. You can accept the Trade-In Marketplace offer even if you don't buy another car – or use it as the starting point in your negotiations.


Georgia World Congress Center
C Building, Northside Drive (next to Georgia Dome)
Atlanta, GA30313

Get directions to the show

Public Show hours:

  • Friday, March 19: 5:00 p.m. - 10:00 p.m.
  • Saturday, March 20: 10:00 a.m. - 10:00 p.m.
  • Sunday, March 21: 10:00 a.m. - 8:00 p.m.
  • Monday, March 22: 12:00 p.m. - 9:00 p.m.
  • Tuesday, March 23: 12:00 p.m. - 9:00 p.m.
  • Wednesday, March 24: 12:00 p.m. - 9:00 p.m.
  • Thursday, March 25: 12:00 p.m. - 9:00 p.m.
  • Friday, March 26: 11:00 a.m. - 10:00 p.m.
  • Saturday, March 27: 10:00 a.m. - 10:00 p.m.
  • Sunday, March 28: 110:00 a.m. - 8:00 p.m.

For more information, visit

Admission costs:

  • Adults: $10  
  • Children (6-12): $5
  • Children (under 6): Free
  • Seniors (62+): $10

Special Promo: Save $3 with a coupon available at area new car dealers and in the Atlanta Journal Constitution

More information about the show:


Learn more about the latest new cars in the New Model Showcase

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