Between lumbar massage, heated and cooled seats, these cushy rides make a long drive or dreaded commute that much more pleasant.
$74,950
17 City / 27 Hwy
The Executive Rear Seating Package on the A8 offers backseat passengers luxuries once reserved for front-seat occupants. The power-adjustable rear seats can heat, ventilate and move forward and back. The lumbar support, seat cushion depth and back angle also adjust, meaning passengers can create the ideal support for their bodies. In the longer A8 L, the rear right seat does all of the above, plus it reclines and has a footrest and massager (operated by remote control).

$114,475
13 City / 19 Hwy
Front seat occupants in the 760Li can save their preferences for the 20-way contour seats, such as lumbar support, articulated backrest (for extra support when leaning back), adjustable thigh support and backrest width. Front passengers can also enjoy a massage during the drive. Both front and back seats, which are upholstered with Nappa leather, are fast heating and have ventilation.

$26,750
18 City / 27 Hwy
The 300, which was redesigned for 2011 and boasts an all new seat design for optimum comfort. Available in premium fabric cloth or full-grain Nappa leather, seats come with a special sculpted back and adjustable lumbar and foam density supports. All seats in the 5-passenger sedan have a pillow-top design that ensures a comfortable drive for all riders.

$35,775
17 City / 25 Hwy
Skip the trip to the day spa and just sit in one of the front seats of the Taurus SEL, Limited or SHO models for a massage. The six-way lumbar and rolling-pattern massager provide lower back and upper-leg massage. The Limited and SHO models can be equipped with heated and cooled front seats and heated seats in the rear. These extras make the car feel more luxurious than its $25,000 price tag reflects.

$55,500
16 City / 24 Hwy
On the high end of the Hyundai spectrum is the Equus, which has a 12-way adjustable driver?s seat that can heat, cool or massage. The rear is roomy because it has just two seats, which can also be heated or cooled. The rear right seat also has a leg rest so the passenger can recline, which will inevitably make it the most coveted seat.

$62,875
16 City / 24 Hwy
Likewise, the right rear seat in the LS 460 L could start a fight over who gets it. (People will no longer call ?shotgun,? but rather ?rear right!?) The seats can sense the body temperature of the occupant and adjust the climate in that area of the car. All of the semi-aniline leather seats in the car offer heat or air as well as lumbar massage.

$61,900
15 City / 22 Hwy
If you?ve been in a convertible with the top down on a cold day, then you will appreciate the features in the E550 convertible. There?s a neck vent that blows heat onto the front passengers (controlled individually from the center console) as well as heated seats. The lumbar support buttons adjust for optimal support and the dynamic bolsters cradle the body as the car corners.

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