Honda's "Sounds of Civic" contest has concluded, and musician Jonatan Barahona is taking home the grand prize: a 2012 Honda Civic. The contest, which began in May, encouraged Honda's Facebook fans to submit and vote for original songs inspired by the 2012 Civic.
While eight finalists each took home $2,500 in music gear from Sam Ash Music Stores, Barahona, a freelance piano player, won the contest with his video and original score entitled "Forever." The video, which Barahona says drew inspiration from the 2012 Civic Hybrid, plays "Forever" as various diverse groups of people ride in the backseat of a Civic.
"In the song, I wanted to bring to light Honda's ability to change the world through reliability and environmental responsibility," said Barahona. "I believe that sustainable energy is something that we should be pursuing rather than digging ourselves deeper into dependence on fossil fuels."
As part of the Sounds of Civic contest, Barahona will perform "Forever" live on October 1 at the Honda Center in Anaheim, California, as the 2011 Honda Civic Tour makes its way across the country. Now celebrating its tenth year, the tour kicks off next month in suburban New York with rock bands Blink 182 and My Chemical Romance.
"Congratulations to Jonatan," said Kurt Antonius, American Honda's assistant vice president of public relations. "There were so many wonderful contributions to The Sounds of Civic, but his entry stood out on production, originality, and best captured the spirit of the Honda Civic."
The Sounds of Civic campaign helped support Honda's fully-redesigned 2012 Civic, which debuted earlier this year at the New York Auto Show. In spite of a short supply due to the earthquake and tsunami in Japan earlier this year, the updated compact car has proven popular, with more than 17,000 units sold last month.