Pickup trucks are some of the most versatile vehicles on - and off - the road. Hunters, campers and fishermen often choose four-wheel drive models like the Ram 1500 4x4 that have the off-road capability to get to that secret spot in the wilderness. Plus, a pickup's open bed and towing ability make hauling the necessary gear easy. Now these adventurous men and women can have a truck that looks the part. Ram's 1500 4x4 Crew Cab comes as a limited-availability Mossy Oak Edition, outfitted with the popular camouflage inside and out.
Ram uses Mossy Oak's Breakup Infinity pattern on the special edition. On the outside of the vehicle, the pattern covers the tailgate and bed caps. Inside, the door panel inserts and center stack of the instrument panel get the camouflage treatment.
Full-color Mossy Oak logos also grace the special model inside and out. Featured on the rear quarter panels and stitched neatly into the headrests, the logos let the Mossy Oak Edition driver proclaim a love of the outdoors without saying a word.
Ram says owners of the 1500 are avid outdoor sporting enthusiasts, with many using their trucks for hunting, camping, fishing, and boating. Ram Truck president and CEO Fred Diaz said the model celebrates these activities.
"Ram Truck owners are deeply involved with the outdoors and proudly participate in hunting and fishing," Diaz said. "In recognition of the millions of American hunters, we're launching the Ram Mossy Oak Edition, as we did the Ram Outdoorsman, to keep our focus on the needs and wants of our customers so that they can enjoy their enthusiasm for the outdoors and their sport of choice."
The Mossy Oak Edition is based on the Outdoorsman trim, which includes outdoor-friendly features like enhanced lighting, Class IV towing capability, an oversized gas tank and heavy-duty cooling under the hood.
One of the best things about pickups is that they come in so many different configurations. For work, play or family travel, there's an ideal model for almost any occasion. While the Mossy Oak Edition is available only as a 4x4 Crew Cab, the 4-door, 4-wheel drive format fits the model's intended use perfectly. Pricing for the Mossy Oak Edition starts at $39,910, including a destination charge.