• Register, tweet and buy or lease to get a $500 prepaid debit card.
  • Earn up to $500 more when Twitter followers retweet.
  • Program runs alongside annual Toyotathon deals.

Toyota's 32nd annual Toyotathon sales event includes special lease and purchase deals across the company's model lineup. Now shoppers can take advantage of not only low interest rates or discounted leases on a new Toyota, but also a prepaid debit card worth up to $1000. Participants register for the second annual Shareathon program, share a scripted message on Twitter, then close the deal on a new Toyota to receive a $500 card. Plus, Toyota is upping the ante this year with a $50 bonus for each retweet by friends or followers.

Shoppers can register for the program, which began yesterday, at www.toyota.com/shareathon. An interactive map on the site graphically displays the activity of participants' tweets and the total value of their debit cards if they buy or lease a Toyota. Registration is open to the first 140 people per day, starting daily at 11 a.m. EST, through December 21.

This year's Shareathon program offers a bonus, allowing participants to increase the value of the reward up to an additional $500. After tweeting Toyota's scripted message, participants have 48 hours to encourage Twitter followers to retweet the message, adding $50 to the reward's potential value for each retweet. Followers who retweet are rewarded, too. Toyota enters each into a drawing to win a 2011 Toyota Prius.

Kimberley Gardiner, national digital marketing and social media manager for Toyota, says the new bonuses for retweets build on last year's inaugural Shareathon and can broaden Toyota's social media audience.

"This year Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers," said Gardiner. "Last year's Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program."

Participants must buy or lease a new Toyota by January 3, 2012 to receive their reward. A unique coupon code will be issued and must be submitted, along with the new vehicle's VIN, to Toyota by January 31, 2012. This year's Toyotathon deals include a $239-per month lease on the all-new 2012 Camry.

What it means to you:

If you're considering a Toyota among new cars to buy or lease soon, register for Shareathon now. You can then redeem your voucher for $500 to $1000 dollars should you choose a Toyota.

author photo

Nick Palermo is an automotive writer and lifelong car nut. He follows new and late-model used vehicles for AutoTrader.com, writes about vintage cars for Hemmings Classic Wheels and blogs on all things automotive at LivingVroom. He lives in Atlanta with his wife and twins.

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