• A new program gives buyers 60 days to return a vehicle
  • Buyers will get a full refund if the vehicle is damage-free
  • A second program provides no-haggle pricing on 2012 models

Chevrolet is offering two new programs designed to give car shoppers an extra incentive to buy its vehicles between now and Labor Day. The first, dubbed "Love It or Return It," provides buyers with up to 60 days after purchase to return a vehicle for a full refund. Also available on all remaining 2012 models is no-haggle pricing, which couples the brand's "best price" with a low pressure, hassle-free sales strategy.

According to Chevrolet, the "Love It or Return It" program allows buyers to purchase any 2012 or 2013 model and - if they don't love it - bring it back within 60 days for a full refund. Of course, there is some fine print: for one, shoppers must return the vehicle with less than $300 in damage, which likely means no excessively curbed wheels or dented doors. The automaker also says the vehicle must have less than 4,000 miles on it, which was probably created as a safeguard to prevent buyers from taking a long road trip in a "free" car.

But to us, those stipulations are fairly reasonable considering Chevrolet is letting buyers drive a new vehicle for up to 60 days without even paying for it. So why would the automaker agree to such a program? According to Chris Perry, the brand's global vice president of marketing, it's all about attracting new customers.

"We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the 'Love It or Return It' guarantee," said Perry. "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today's Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers."

The automaker also announced it will offer no-haggle pricing on all leftover 2012 models still remaining in dealer inventory. Officially dubbed "Chevy Confidence," the automaker says its no-haggle prices are meant to stress value and clear out remaining 2012 inventory while representing its "bottom line." While no-haggle pricing has never been advertised by Chevrolet, fellow General Motors brand Saturn pioneered the idea when it launched in 1990.

According to Chevrolet, both "Love It or Return It" and "Chevy Confidence" will run through Labor Day weekend, which ends Monday, September 3.

What it means to you: Chevrolet is eager to get new shoppers to experience its vehicles with summer incentives like "Love It or Return It."

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Jeffrey Archer is fortunate to have turned a passion for cars into a career. His wide-ranging automotive experience includes work for automakers and dealers in addition to covering the news. When not writing, he spends his time searching for unique cars on AutoTrader.com.

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