With its I Wish ad, Toyota is introducing its all-new 2013 RAV4 compact SUV. Shown for the first time at the LA Auto Show last fall, the redesigned RAV4 goes on sale early this year.

Outside, the 2013 RAV4 gets a sleeker, more modern look. Toyota's new standard grille is up front, while out back there's a more traditional tailgate that raises up rather than swinging out. The new RAV4 has also been completely revamped inside. The updated interior borrows cues from other recently redesigned Toyota models, like a more stylish dashboard and a new center stack with available touchscreen. Under the hood, a 176-horsepower 4-cylinder is the only option.

The RAV4 has long been popular with small SUV buyers. The I Wish ad lets shoppers know a brand-new RAV4 is here. Major rivals include the Ford Escape, Honda CR-V, Hyundai Tucson and Nissan Rogue.

See all Super Bowl commercials

Does this ad have you wishing for a new RAV4? Let us know in the comments below.

author photo

Jeffrey Archer is fortunate to have turned a passion for cars into a career. His wide-ranging automotive experience includes work for automakers and dealers in addition to covering the news. When not writing, he spends his time searching for unique cars on AutoTrader.com.

Explore the Toyota RAV4 in Autotrader's New Car Experience (Beta)

Related Articles & Car Reviews

Find Cars for sale near you:

Research by Vehicle Type

  • Commercial
  • Convertible
  • Coupe
  • Hatchback
  • Hybrid
  • Luxury
  • Sedan
  • SUV
  • Truck
  • Van/Minivan
  • Wagon

For Sale on Autotrader

Please enter your ZIP to see prices and listings near you.