The third row of seating in the extended 2013 Hyundai Santa Fe is the key message in Hyundai's new Team Super Bowl ad -- which also plays out the fantasy of any young boy who has ever been bullied.

In the ad, a young boy loses his football to a group of older boys who tell him to come back when he "has a team." So the boy and his mom cruise around the city in their Santa Fe, picking up the boy's friends -- each of whom is impressively strong.

The ad touts the three-row seating of the all-new Santa Fe, in contrast to the five-passenger Santa Fe Sport. Also unlike the 4-cylinder-only Santa Fe Sport, the 2013 Hyundai Santa Fe features a 290-horsepower 3.3-liter V6. Hyundai says the new Sabta Fe replaces the discontinued Veracruz crossover, competing with rivals like the Ford Explorer and Chevrolet Traverse.

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What would your team look like in the new Santa Fe? Share your thoughts below.

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Doug DeMuro has a wide range of automotive industry experience, from work at a Ferrari dealership to a manager for Porsche North America. A lifelong car enthusiast, Doug's eclectic vehicle purchases include a Porsche 911 Turbo, an E63 AMG wagon, an old Range Rover and a Mercedes Benz G-wagen.

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