• GM Foundation pledges $50,000 to "Help 4 Oklahoma"
  • Chevrolet donates 2013 Silverado pickup
  • Assistance aimed at providing food, supplies to those affected

General Motors announced it would provide funds and a vehicle to help those affected by the Oklahoma tornado. GM's efforts are focused on contributing food and supplies through Forgotten Harvest, a Detroit-based non-profit with a mission to relieve hunger.

The General Motors Foundation is pledging $50,000 to Forgotten Harvest's "Help 4 Oklahoma" campaign, which will deliver food, medical supplies and hygiene products to the Regional Food Bank of Oklahoma. GM's Chevrolet brand is contributing a 2013 Silverado pickup to "Help 4 Oklahoma," too.

GM sells Buick, Cadillac and GMC brand vehicles in addition to Chevrolet.

Beyond these donations, the giant automaker has further plans to help out with the tornado relief effort. GM Foundation chairman and GM global vice president of Communications and Public Policy Selim Bingol explained how employees nationwide will contribute.

"The GM Foundation's $50,000 donation to Forgotten Harvest for 'Help 4 Oklahoma' is just the first step in our support for those impacted by the tornadoes," Bingol said. "Our employees want to help and will volunteer locally at Forgotten Harvest, and we will engage our plants and other facilities across the U.S. to collect food to help this effort."

GM invites the public to help out, too. To donate, call 888-332-7140 or visit www.forgottenharvest.org.

GM is also a partner in the Red Cross Disaster Responder Program. Partners pledge in advance of disasters to help ensure funds will be available and Red Cross can act quickly in an emergency. To make a donation to Red Cross, visit www.redcross.org.

Automakers often help out in the wake of a natural disaster, contributing funds, providing volunteers and donating vehicles. Volkswagen, Ford and Toyota have also made donations to help with the Oklahoma tornado relief effort.

Some also offer special terms or pricing to replace storm-damaged vehicles. Ford is giving residents of the disaster area a $500 credit toward a new vehicle, and GM offered a similar deal after Hurricane Sandy. But far fewer vehicles are likely damaged from the tornado, and GM has made no such offer in its wake.

What it means to you: GM is helping those affected by the tornado and Oklahoma through Forgotten Harvest, a non-profit sending food and supplies to the Regional Food Bank of Oklahoma.

author photo

Nick Palermo is an automotive writer and lifelong car nut. He follows new and late-model used vehicles for AutoTrader.com, writes about vintage cars for Hemmings Classic Wheels and blogs on all things automotive at LivingVroom. He lives in Atlanta with his wife and twins.

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