• Winners receive a new vehicle to help with nonprofit work
  • Public selects 100 winners from 250 finalists
  • Competition open to registered 501(c)(3) nonprofits

For the third consecutive year, Toyota is giving away 100 new vehicles as part of its 100 Cars for Good program to benefit nonprofit community service organizations. Registered 501(c)(3) nonprofits can apply beginning on July 22. The automaker will select 250 finalists and the public will choose 100 winners over 50 days through a social media competition.

Previous winners have been diverse in both function and location. Golden Ears Hearing Dogs in University Place, Wash., helps the hearing impaired by providing service dogs that alert deaf and hearing-impaired individuals to smoke or even a ringing doorbell. On the other side of the continent, the West Alabama Food Bank serves a population of 315,000 people in nine counties, 15 percent of whom live in poverty. Other past winners have served the elderly or those affected by natural disaster.

The 150 finalists who are not selected by the public as winners don't go empty-handed. Each receives a $1,000 donation from Toyota to assist in their important work. Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc., says 100 Cars for Good not only helps nonprofits by providing them with a donation but also helps the groups to build awareness in their communities.

"The 100 Cars for Good program elevates the positive impact nonprofits have on their communities," said Rouse. "The program creates awareness by involving the public in the voting process, and the extra vehicle mobility helps to advance the goals of the selected organizations."

Winners can choose a new Toyota Highlander, Prius, Sienna, Sienna Mobility or Tundra. Each vehicle comes with a 6-year/100,000-mile powertrain warranty.

Up to 2,500 nonprofits can register to participate. Toyota will announce the 250 finalists on August 19, and voting on Toyota's Facebook page will begin October 1. Two winners will be announced each day over a 50-day period.

To apply, visit www.100carsforgood.com and explain how a new Toyota would help your organization. Or if you know of a worthy group that would benefit from having a vehicle to perform its service, refer a representative to the website. Even if your organization doesn't win, joining the 100 Cars for Good program could help build awareness of the group's mission.

What it means to you: Toyota's third-annual 100 Cars for Good program helps nonprofit organizations by providing them with a vehicle to assist in performing their community service missions.

author photo

Nick Palermo is an automotive writer and lifelong car nut. He follows new and late-model used vehicles for AutoTrader.com, writes about vintage cars for Hemmings Classic Wheels and blogs on all things automotive at LivingVroom. He lives in Atlanta with his wife and twins.

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