• General Motors military discount now better than ever
  • Most cars available for invoice price, plus a $150 fee
  • Deal available to active military members and many veterans 

If you're serving in the military -- or if you're a retired veteran -- General Motors has a deal for you. The automaker recently announced plans to expand its already strong military discount, offering Buick, GMC and Chevrolet models at near-invoice prices.

According to GM, the updated military discount features invoice pricing on both the car and its options. In some cases, that means shoppers will get thousands of dollars off the car's retail price, which is what appears on the window sticker. The only extra cost will be a $150 program fee for eligible vehicles.

And just which vehicles are eligible? Most of them, says General Motors. Cadillac is excluded from the program, as is the all-new Chevrolet Corvette. But all other models from Chevrolet, Buick and GMC appear to be fair game. A look at Chevrolet's website shows the discount takes more than $5,000 off the price of a 2014 Suburban LTZ, or nearly $2,900 off the all-new Silverado LT Crew Cab's base price. 

The military discount doesn't stop there. GM says the deal can also be combined with most of the brand's current incentives, including bonus cash and a trade-in allowance. Plus, new 2014 models come with two years and 24,000 miles of free scheduled maintenance.

"GM has long supported the military and military families," said Chuck Thomson, general manager of GM retail sales and marketing support. "We hope this simplified and enhanced discount will show our appreciation for their service and help make it easier for them to own one of our great new vehicles." 

In addition to offering the strong discount, GM also extends it to a wide range of military members. The deal is available for those in active duty or reserve duty, as well as all veterans within one year of their discharge date. GM also offers the deal to career military retirees and their spouses.

What it means to you: The General Motors military discount is the best in the business for military members and veterans interested in a good deal on a new car.

author photo

Doug DeMuro has a wide range of automotive industry experience, from work at a Ferrari dealership to a manager for Porsche North America. A lifelong car enthusiast, Doug's eclectic vehicle purchases include a Porsche 911 Turbo, an E63 AMG wagon, an old Range Rover and a Mercedes Benz G-wagen.

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