- 2015 Camry will receive "significant attention"
- Updates necessary to keep Camry popular in competitive class
- We'll know more about updates in the coming months
Toyota will refresh its popular midsize Camry sedan next year. That's the latest from the automaker, which says the upcoming 2015 Toyota Camry won't offer a full-scale redesign but rather "significant attention" in order to remain competitive.
According to an interview with Toyota sales head Bill Fay, the significant attention will be essential to keep Camry sales at their current pace. While the sedan has been the best-selling car in the U.S. for more than a decade, newly updated rivals -- such as the Honda Accord, Nissan Altima and Volkswagen Passat -- are threatening the Camry's title.
"There were some who wanted to write Camry off this year, and it didn't happen," Fay told Bloomberg. "We'll make some effort through the collective team to keep it No. 1 next year."
Unfortunately, Fay didn't say exactly what attention Toyota was planning to give to the Camry. The sedan was redesigned for the 2012 model year, which means next year will be its fourth on the market -- usually too soon for another full redesign. Instead, we expect a comprehensive face-lift that will go beyond typical model-year updates.
As a result, look for a refreshed interior, updated exterior styling and maybe even some powertrain revisions. But don't expect totally new styling or significant enhancements to the car's pricing, trim levels or driving characteristics.
So why does the Camry need a larger update than usual? One word: competition. The sedan is facing greater competition than ever before, thanks to a host of new rivals. Such midsize sedan competitors include the Mazda6, which was redesigned for the 2014 model year; the Honda Accord and Nissan Altima, which were redesigned for 2013; and the Volkswagen Passat, which was redesigned for the 2012 model year.
We'll find out more information about the 2015 Camry in the coming months, as the sedan is expected to go on sale next spring or summer.
What it means to you: If you're considering a midsize sedan, you might want to wait until the updated 2015 Toyota Camry is revealed before making your final decision.