What Is It?

The Mercedes-Benz Concept S-Class Coupe is "the most beautiful S-Class ever." That's the opinion of Dieter Zetsche. Remember him? Bushy gray mustache, wire-rimmed glasses, appeared in those "Ask Dr. Z" TV ads for DaimlerChrysler back in 2006? For his day job, Zetsche is the head of Mercedes-Benz. So he might be biased, but he still has a point.

The current generation of S-Class, Mercedes-Benz's large and luxurious sedan, debuted last year and immediately won hearts, minds and nether regions with its hand-built cabins, cutting-edge technology and massaging seats featuring a "hot stone" setting.

It's not cheap, therefore it appeals to a generally conservative crowd. Hence, the generally conservative styling. There is a section of that rich crowd, though, that likes a touch of pizazz and prefers to do the driving itself. For those adventurers, Mercedes-Benz has up to this point offered the CL-Class -- a coupe based on previous generations of S-Class.

In this concept, the pizazz and driving pleasures remain intact, but we have witnessed the demise of the CL badge. By creating a coupe based on the S-Class, the company's designers have been allowed to be more ostentatious and also provide enough of a difference so that other drivers will know it's the coupe and not the sedan looming in their rearview mirrors.

A trait shared by the old CL and new S coupe is the lack of a B-pillar -- the metal section that usually slots between the front and rear side windows. In this concept (and, presumably, the production version), there's a graceful arc to the roof and a half-moon space when the windows are down that's just crying to have an elbow leaning out of it.

A 4.7-liter V8 uses twin turbochargers to get those 21-inch wheels turning and propel the Mercedes-Benz Concept S-Class Coupe with 449 horsepower and 516 lb-ft of torque. It's probably a matter of time before an AMG version comes out. A convertible version is also rumored to be in the works.

Will They Ever Sell It?

Yes. At the 2014 Detroit Auto Show, Dr. Z announced that it will go into production this summer -- minus the "concept" part of the name, naturally.

Why It's Important

There's a market for high-class coupes. Look at the 2014 Aston Martin Vanquish and the 2014 Bentley Continental GT. Granted, the market is not particularly big, but it's worthwhile for a premium manufacturer such as Mercedes-Benz to have a flagship coupe that comes with gorgeous looks, gorgeous engines and gorgeous tech.

author photo

Colin Ryan has driven hundreds of cars thousands of miles while writing for BBC Top Gear magazine, Popular Mechanics, the Los Angeles Times, European Car, Import Tuner and many other publications, websites, TV shows, etc.

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