- Fans test all-new 2015 F-150
- Test videos will be shared on YouTube
- Enter at BuiltToughTest.com
Ford is asking everyday truck users to test its redesigned full-size pickup in the real world to find out just how much it can handle. As part of the launch of the 2015 Ford F-150, the automaker invites pickup drivers and fans to enter its You Test campaign, which will hand keys to select participants with a job to do. These individuals will be among the first consumers to try out the 2015 F-150.
Ford expects that participants will find the redesigned truck to be more capable, efficient and technologically advanced than its predecessor. Extensive use of high-strength steel for the frame and aluminum alloys for the pickup's body helped it to shed up to 700 pounds compared to the outgoing model. A new 2.7-liter EcoBoost engine is available for the first time and includes start-stop technology to improve fuel economy. Convenience features new to the model include a remote-opening tailgate and a top-view camera system.
So how will the new F-150 stack up in real-world pickup duty? Ford hopes consumer tests will prove its claims. Eric Peterson, marketing manager for Ford F-150, thinks the new truck is ready.
"We're looking for people that know how to punish a truck," Peterson said. "Built Ford Tough isn't just a tag line."
To enter, visit BuiltToughTest.com and describe how you'd test the new F-150. Deadline for entry is May 31, 2014. Five winners will be selected to participate in a week-long test of the 2015 Ford F-150. Film crews will document the action and post videos of the tests on YouTube.
If you demand big things from your full-size, light-duty pickup, you may be just the kind of driver Ford is looking for. The automaker invites both current F-150 drivers and fans to enter. On paper, the 2015 Ford F-150 promises to be capable and efficient. We look forward to seeing the results of these tests and comparing the new pickup to both its predecessor and competitive models from brands like Chevrolet and RAM.
What it means to you: Got a tough job to do? Enter Ford's You Test campaign for the new F-150 to find out if the all-new pickup can handle the task.