• New second-generation Genesis
  • Starting price of $38,000 plus destination charge
  • Available all-wheel drive

Hyundai announced pricing for its newly redesigned luxury sedan. The 2015 Hyundai Genesis is priced from $38,000, not including a $950 destination charge. That's an increase compared with the outgoing 2014 model, which starts at $35,200, but the 2014 model includes newly added standard equipment and, for the first time, offers all-wheel drive. Compared to similar models from competing luxury brands, the Genesis remains a strong value.

That's important. Despite expanding its lineup with luxury models such as the Genesis and Equus, the Hyundai brand lacks the cache of brands that, for example, Lexus or Mercedes-Benz have. But the 2014 Genesis costs thousands less than either the Lexus GS 350 or Mercedes-Benz E350, which start at $47,700 and $51,900, respectively.

Like each of those models, the Genesis is now better suited for winter weather with available all-wheel drive. Offered only with the 333-horsepower 3.8-liter V6 engine, the all-wheel-drive Genesis demands a $2,500 premium over the base model. That's identical to the premium that Mercedes-Benz charges for its 4MATIC system on the E350.

A powerful V8 engine remains available, too. The 5.0-liter motor makes a robust 420 hp and uses the same 8-speed automatic transmission as the V6 model. Starting price for the 2015 Hyundai Genesis 5.0 is $51,500.

Even the base Genesis includes several newly added standard features. Among these are an 8-inch navigation screen with a backup camera, an electric height-adjustable passenger seat with lumbar support, HD Radio, rain-sensing wipers and Hyundai's latest Blue Link connectivity system.

With all-wheel drive, Genesis also includes some heated rear seats and a heated steering wheel, equipment that automakers sometimes offer separately as part of a cold-weather package. Hyundai offers several options packages, too. For the Genesis 3.8, buyers can select the $4,000 Signature package, which includes comfort and convenience features such as a panoramic sunroof, ventilated front seats and rear and side-rear sunshades.

A $3,500 Technology package brings driver assistance features including active lane departure and parking sensors. Finally, the $3,500 Ultimate package adds a larger navigation screen, 17-speaker premium audio and a power trunk lid. The Ultimate package is also available for the Genesis 5.0, which comes standard with all of the features of the Signature and Technology packages.

Some luxury-sedan shoppers are certainly willing to part with the extra money that buys a premium badge from the likes of Lexus or Mercedes-Benz. But for shoppers that want loads of luxury features and a premium look and feel at a lower price, the Hyundai Genesis remains a wise choice.

What it means to you: The new 2015 Hyundai Genesis arrives in dealer showrooms this spring with a starting price of $38,000 for the V6 model and $51,500 with a powerful V8.

author photo

Nick Palermo is an automotive writer and lifelong car nut. He follows new and late-model used vehicles for AutoTrader.com, writes about vintage cars for Hemmings Classic Wheels and blogs on all things automotive at LivingVroom. He lives in Atlanta with his wife and twins.

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