The pickup truck segment is among the most competitive in the automotive industry - a fact which leads many automakers to advertise attractive offers and discounts to help buyers choose their truck over the competition. We've poured through this month's special offers on pickups, listing some of the best available deals for shoppers who are ready to pull the trigger on a brand new truck.

Chevrolet Avalanche

Chevrolet's four-door, full-size Avalanche is a great deal in May thanks to several special offers from Chevrolet. According to the automaker, leftover 2011 Avalanche models are available to qualified buyers with zero percent interest for up to 72 months, which is an offer than also extends to brand new 2012 models. But the 2011 Avalanche can also be had with $6,000 cash back for truck shoppers interested in paying in full - a strong offer that's limited to just $5,000 on the latest 2012 models. Either way, the unique Avalanche is unlike anything else on the road - and for now, it's a great deal, too.

Chevrolet Silverado

Regardless of whether you're looking to finance your next pickup or purchase it outright, Chevrolet has a great deal available on its 2012 Silverado throughout May. For buyers looking to finance their new truck, Chevrolet is offering zero percent interest on nearly every 2012 model for 60 months, from the standard-level Silverado 1500 to the workhorse Silverado 3500HD. Meanwhile, Chevrolet is offering up to $3,000 cash back on all versions of its 2012 Silverado - an offer that increases to a whopping $5,000 back for most leftover 2011 models.

Ford F-150

It's not hard to find a great deal on Ford's full-size F-150 pickup, which is available with a host of special offers throughout May. According to the automaker, truck buyers interested in paying for their F-150 in full can take up to $2,500 back on all 2012 models in May, while shoppers looking to finance their truck instead can get zero percent interest rates for up to 36 months. Leftover 2011 models include even better offers for buyers interested in financing, with the automaker offering zero percent interest for up to 60 months plus up to $1,000 cash back.

Nissan Frontier

Truck buyers interested in Nissan's tough midsize Frontier will find several special offers available throughout May. The pickup's main attraction is zero percent interest rates, which are offered to qualified buyers for up to 60 months on all 2012 Frontier models. Nissan is also offering cash back to buyers looking to pay in full, with $2,000 back on base-level Frontier S models and an even more enticing $2,500 back on the truck's other trim levels. For truck shoppers looking to lease, Nissan is offering monthly payments as low as $229 with $2,449 due at signing for a mid-level Frontier SV King Cab with four-wheel drive.

Ram 1500

Chrysler's full-size Ram pickup is a great deal in May thanks to several special offers and incentives. For buyers interested in purchasing the truck outright, Chrysler is offering up to $2,500 cash back on most variants, though the offer rises to a whopping $3,000 back for several of the truck's upscale trim levels. Qualified buyers interested in financing the truck can take advantage of interest rates as low as zero percent for up to 60 months, while truck shoppers who would rather lease can also get a great deal, with Chrysler advertising monthly payments as low as $289 with $2,999 at signing for the desirable two-wheel drive Ram 1500 Quad Cab.

Toyota Tacoma

Toyota's answer to the wild Ford F-150 SVT Raptor is the Tacoma TRD T/X Baja Series, which is a newly available option package full of off-road ready parts like upgraded suspension, terrain-tackling tires and a TRD cat-back exhaust. While the package is normally available at a $5,105 premium over a typical Tacoma ordered with the TRD Off-Road package, Toyota is currently offering the option at a $650 discount, bringing the added cost to just $4,365. That strikes us as a good deal for a widely expanded off-road ability that's backed by a full factory warranty.

What it means to you: A new pickup may be closer than you think thanks to a series of newly released special offers.

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Jeffrey Archer is fortunate to have turned a passion for cars into a career. His wide-ranging automotive experience includes work for automakers and dealers in addition to covering the news. When not writing, he spends his time searching for unique cars on AutoTrader.com.

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