Ferrari Four Concept

At the Mobile Insider conference in early February, AdMob, a mobile ad network, reported that three to four Ferraris are sold each month on eBay’s mobile app. According to CNET, eBay Motors confirmed that eBay’s app for iPhone has unloaded 38 Ferraris since it launched last year.

Apparently, this comes as no surprise. Ebay users have purchased Lamborghinis and Bentleys from their mobile devices, even paying as much as $240,001 for a Mercedes SLR McLaren (bought with an iPhone).

Ahh… the mind of a motorhead. Noting the buyer’s lust for wheels, eBay Motors has taken it to the next level with a motors-specific app for iPhone.

The app opens to a home-screen that displays a moving gallery featuring photos of cars currently listed on eBay. Users search for vehicles the usual way– make, model, and year –and once the car is selected, they are routed to specs, vehicle history reports and photo galleries on eBay’s full site.

The garage tab is pretty impressive. In this area, vehicle owners set up a car personality profile. They can store information about the cars in their garage (including custom parts), set up To Do lists for projects and share their garage with social networks or other eBay Motors app users. Vehicle information is placed on a “car card”. Like a baseball card, the picture of your car (either personal or stock photo) is featured on the front. Flip it over and the stats are listed on the back. Don’t want to input all those figures? Just use the iPhone’s camera to take an image of the VIN and a scanning program will fill in all the data. The app can also search for specific car parts – like the headlights on your 2009 BMW – and weed out the appropriate choices.

As expected, there’s a huge networking component to this app. Touch a button and the user can share their vehicles with friends, social networks or Twitter.

Last year eBay sold 12,606 vehicles at $118,619,072. In total, there were $600 million worth of transactions made through eBay mobile applications in 2009. The company expects to double that (and then some) to total $1.5 billion this year.

According to CNN, the app will be available in the iTunes App Store in early 2011. The buzz is that iPad and Android OS versions will come next.

author photo

Holly Reich writes about cars, travel, lifestyle and more. Her work has been featured in publications that include: Elite Traveler, The New York Daily News, The Washington Post and The Boston Herald. She contributes monthly to Motor Matters syndicate and her blog, "Riffs on Rides," appears on uptownlife.net.

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