More than 250,000 people participated in the contest, sponsored by the 2011 Fiesta, and eventually, through online voting, that number was whittled down to seven bands: Eyeshine, an edgy modern rock quartet from Granada Hills, CA: multi-instrumentalist and heart-felt lyricist Jake Newton from L.A.; Phoenix’s Lost in Atlantis, an alternative rock band with dance synths; metal-heavy alt band Lost Point from Littleton, CO; Perry Acker, a five-member band from Gig Harbor, WA; newly-formed Roosevelt Radio from Oakland, CA; and Wooster, a band that fuses alternative rock with reggae, from Santa Cruz, CA.
On Thursday, February 17, these seven bands will perform at L.A.’s famed Whiskey A Go Go bar in front of an audience and the judge of the competition, producer Don Was.
Was, who was born and raised in Detroit and has worked with Ford in the past, has produced albums for the Rolling Stones, Bonnie Raitt and the Stone Temple Pilots (to name a few). Was will work with the winning band to produce two songs, which the band will retain ownership rights to.
The Whiskey can hold up to 500 people (admission is on a first-come basis), plus there will be an outside area with TVs broadcasting the show and a Fiesta on display. The contest has been a good fit for Ford and the Fiesta, which also sponsors up-and-coming musicians, most notably on American Idol. And if you can’t make it to L.A. but want to see who wins the recording contract, the show will stream live at GimmeTheGig.com (7 p.m. PST).