Chrysler is looking for thrill-seekers to take on its latest challenge. The automaker's MoVenture road rally and scavenger hunt – named for its Mopar parts and service brand – will pit ten two-person teams against each other in a cross-country competition featuring several new Chrysler vehicles, a series of challenges, and social media.
The scavenger hunt will start in Detroit on July 15, wrapping up seven days and around 2,000 miles later at the Mopar Mile-High NHRA Nationals, a drag racing competition held annually at Bandimere Speedway near Denver, Colorado. Teams will undertake a variety of contests along the way, competing for Mopar parts and accessories and documenting their progress on Facebook, YouTube, and Twitter.
"The Mopar MoVenture road rally is geared to generate excitement surrounding Mopar's flagship event, the Mopar Mile-High NHRA Nationals in Bandimere, Colorado, while also building buzz about our brand throughout many social media platforms," said Tricia Hecker, Mopar's marketing head. "The intense passion of our Mopar enthusiasts will be on display both online and on the road as these 10 teams vie for the road rally win."
Anyone interested in the week-long, Mopar-themed roadtrip is encouraged to apply on the rally's dedicated microsite. Applicants must submit a two-minute video demonstrating their passion for Chrysler, Mopar, and social networking. Chrysler says videos will be judged based on creativity, uniqueness, and enthusiasm for Mopar.
So what kind of challenges will teams face during the "scavenger hunt?" Chrysler is mum on the details – but it promises everything from luxury technology to off-roading and cow-roping, meaning the rally will certainly provide some exciting experiences. Among them will be spending time in the driver's seat of several new Chrysler group vehicles, provided by the automaker for the participants to use as they make their way across the country. Chrysler will also provide airfare, lodging, meals, and fuel to teams selected for the rally, making applying for the trip a no-brainer for any Mopar-loving adrenaline junkie.