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2010 Toyota Prius Hatchback

5dr HB V (Natl)

Starting at | Starting at 51 MPG City - 48 MPG Highway

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  • $28,070 original MSRP
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2010 Toyota Prius Hatchback

Benefits of Driving a 2010 Toyota Prius Hatchback

The 2010 Prius has been built with reduced environmental impact in every way. The 2010 Prius will be certified as a Super Ultra Low Emission Vehicle (SULEV) and an Advanced Technology Partial Zero Emissions Vehicle (ATPZEV) in California. It will produce over 70 percent fewer smog-forming emissions than the average new vehicle.

What's new for 2010?

Having been completely redesigned for the 2010 model year, The Prius is in its third generation. The new Prius can now achieve 51 mpg in the city and 48 on the highway, making it the only vehicle in the United States to offer a combined mileage of greater than 50 mpg.

Model Strengths

  • Excellent efficiency
  • mid-size practicality
  • proven reliability

Model Review

Built on a totally new platform, the 2010 Toyota Prius is still considered a midsize car and is still a 'full' hybrid, meaning that it can run on the engine alone, battery alone or a combination of both as needed.

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2010 Toyota Prius Hatchback

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2010 Toyota Prius sedan

Source: Carlist.com

TUCSON, Ariz. -- The traffic-clotted Speedway Boulevard, which cuts a bee-line path across Tucson, received its racy moniker a century ago when the route was a pancake-flat dirt track in the Arizona desert plied by speedy race drivers like the famed Barney Oldfield.

Nowadays, the multiple lanes of Speedway hold a huge volume of traffic each day as Tucson commuters use the east-west thoroughfare to move back and forth across a sprawling city.

So we're driving on Speedway but definitely not at a swift clip -- actually, we're creeping along so slowly in the far right lane that the traffic stacks up behind us.

Our snail's pace is prompted by objectives of a driving contest to determine precisely how high we can push the fuel consumption numbers along a measured route while steering a new third-generation version of Prius, Toyota's best-selling hybrid electric vehicle.

The all-new 2010 Toyota Prius looks like a sharper, crisper, smoother version of the second-generation Prius, which conforms as a mid-size four-door sedan, although the new issue measures lighter in weight, stronger in structure, more powerful in the engine compartment but also more frugal in the consumption of petroleum-based fuel.

Federal EPA fuel consumption scores for the Prius Hybrid Synergy Drive (HSD) system reach 51 mpg for running on city streets in the class of a Super Ultra Low Emission Vehicle (SULEV).

But we're working to earn even higher numbers for our slow-go run along Speedway through Tucson by using a light touch on the accelerator, coasting down the rolling hills and riding the brakes for more battery recharging, even cutting the air conditioner and switching to EV mode for stop-light startups so Prius is propelled solely by the on-board electric motor.

After completing a 12-mile route winding around Tucson, our Prius fuel economy run produced a stunningly high number -- 76 mpg.

Park a 2010 Prius next to a 2009 edition and you can detect subtle differences in the structure and styling, as the new issue runs about half an inch longer and 3/4-inch wider with front roof pillars pushed forward to rake the windshield glass keenly to slipstream-smooth nirvana.

All modifications to the body -- a smaller front grille and smoother prow with crisper corners, the whittled wedge profile, sheer-sliced fender bulges and a lip on the tail deck -- point to aerodynamic improvements so the vehicle moves through air with less resistance, thus conserving energy and fuel.

This new design earns an aerodynamic rating of merely 0.25 cD (coefficient of Drag), which makes the 2010 Prius one of the slickest set of wheels in the world.

The passenger compartment -- long and broad and tall, thanks to the mid-size front-wheel-drive platform with a wheelbase stretched to 106.3 inches -- provides ample room for five passengers on comfortable seats with a pair of buckets in front of a bench for three.

Backseat riders gain almost an inch more legroom (for a total of 36 inches), due in part to the design of thinner seatbacks for front buckets. Rear seats have a folding armrest rigged with dual cupholders and the seatback splits 60/40 to fold down flat and expand the rear cargo compartment.

With rear seatbacks down, the cargo bay contains more than 39 cubic feet of stow space, with access provided through a large rear liftgate. In the cockpit the Prius driver faces a sporty four-spoke steering wheel with a console on the right housing a shifter stick for the transmission. A digital instrument panel streaks across the top center of the dash with cool blue-on-black graphics.

In addition to a digital speedometer and various gauges the display illustrates operation of the HSD energy system with icons providing feedback so a driver can learn how to consume less fuel through efficient driving techniques.

Consider the 2010 Prius as one of the most complex and sophisticated automotive machine ever devised since Karl Benz mounted an internal-combustion engine on a three-wheeled buggy in 1885 and drove into history. First, there's the complexity of the powertrain.

The HSD system developed by Toyota controls all energy produced by on-board gas/electric engines and applies it directly to the front wheels in infinitely variable measures through the electronically controlled continuously variable transmission (ECVT).

It teams a thrifty but conventional 1.8-liter four-cylinder Atkinson-cycle engine that sips gasoline with a pair of high-voltage and high-torque electric motors -- one to turn the front wheels and the other to work so many power accessories as well as crank up the four-pack engine and recharge a load of on-board batteries.

Prius in this new version can run on the gasoline engine or on the electric motor, or in a mode with both plants contributing power simultaneously.

Toyota adds three selectable driving modes:

* EV -- Prius moves solely on battery power at low speed for about a mile.

* POWER -- the throttle increases sensitivity for quicker accelerations and sporty moves.

* ECO -- the economy mode to trim fuel consumption.

The four-cylinder gasoline-fired plant, with dual overhead cams and Toyota's smart variable valve-timing (VVT-i) system, musters 98 hp plus torque of 105 lb-ft.

The permanent-magnet synchronous motor by itself can produce 80 hp and 153 lb-ft of torque. Combined output for the HSD tallies to 134 hp with 153 lb-ft of torque. Supplying electrical juice to the HSD is a direct-current nickel metal hydride (Ni-MH) battery tucked beneath the cabin's back seat.

The acronyms in car safety for Prius include variable gear ratio steering (VGRS) and electric power steering (EPS), electronically controlled brakes (ECB), anti-lock brake system (ABS), vehicle stability control (VSC) and electronic traction control (ETC).

Toyota offers the 2010 Prius in five trim tiers labeled I through V with standard equipment increasing through the tiers and a number of options available like a power moonroof and solar-powered ventilation system plus a technology package with navigation gear, a pre-collision system and Dynamic Radar Cruise Control (DRCC).

Still, Toyota holds the line on prices, as MSRP figures range from $21,000 to $27,270.

Printable Version

2010 Toyota Prius Hatchback

Safety Ratings help

What do the Safety Ratings mean?

The National Highway Traffic Safety Administration (NHTSA) performs independent crash testing of new vehicles and then assigns them a score based on their performance. The overall crash test rating is based on how a vehicle performs in the following tests:

Driver Crash Grade:

Measures the chance of a serious injury to a crash test dummy that is placed in a driver's seat and driven into a fixed barrier at 35 MPH. A five-star rating means there is 10 percent or less chance of injury.

Passenger Crash Grade:

Similar to the driver crash grade, only now the focus is on the passenger.

Rollover Resistance:

Simulates an emergency lane change to measure the likelihood of a vehicle rolling over. A five-star rating means there is 10 percent or less risk of rollover.

Side Impact Crash Test - Front:

Focuses on the front side of a vehicle. It simulates crashes that can occur in intersections by striking a 3,015-pound weight against the side of a vehicle at 38.5 MPH. A five-star rating means there is 5 percent or less chance of injury.

Side Impact Crash Test - Rear:

Similar to the front side impact test only now the focus is on the rear passenger.

Driver Crash Grade
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Passenger Crash Grade
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Rollover Resistance
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Side Impact Crash Test - Front
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Side Impact Crash Test - Rear
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Safety Features & Equipment

Braking & Traction

4-Wheel ABS Std
Traction/Stability Control Std
Tire Pressure Monitoring System Std

Passenger Restraint

Driver Air Bag Std
Passenger Air Bag Std
Side Air Bag Std
Side Head Air Bag Std
Rear Head side Air Bag Std
Child Safety Locks Std

Road Visibility

Fog Lamps Std
Electrochromic Rearview Mirror Opt
Intermittent Wipers Std
Variable Inter. Wipers Std

Accident Prevention

Handsfree Wireless Std

Security

Anti-theft System Std
Printable Version

2010 Toyota Prius Hatchback

Toyota Certified Pre-Owned Warranty  help
Certified Pre-Owned Warranty
To be eligible for Certified Pre-Owned (CPO) status, vehicles generally must be recent models with relatively low mileage. CPO vehicles must also pass a detailed inspection, outlined by the manufacturer, which is measured by the number of inspected points.
Warranty coverage can vary from one manufacturer to the next. While most certified pre-owned programs transfer and extend the existing new car warranty terms, others offer a warranty that simply represents an additional year and mileage value. Always check with the manufacturer for the specific warranties they offer.
Common features and benefits of Certified Pre-Owned warranties include:
Age/Mileage Eligibility
To even be considered for certification, a car must be a recent model year and have limited mileage. The exact requirements are established by individual manufacturers.
Lease Term Certified
Some manufacturers offer certified pre-owned cars for lease. The length of the lease is often shorter than a new car lease, but it will cost you less.
Point Inspection
These inspections entail a comprehensive vehicle test to ensure that all parts are in excellent working order. The point inspection list is simply a numbered list of exactly what parts of the car are examined. While many inspections range from a 70- to 150-point checklist, most are very similar and are performed using strict guidelines. Ask your local dealer about specific details.
Return/Exchange Program
Some manufacturers offer a very limited return or exchange period. Find out if you will get the sales tax and licensing/registration fees back should you return or exchange the car.
Roadside Assistance
Most certified pre-owned programs offer free roadside service in case your car breaks down while still under warranty.
Special Financing
Reduced-rate loans are available through many certified pre-owned programs. Manufacturer-backed inspections and warranties help eliminate the risks involved with buying pre-owned, so buyers who qualify can take advantage of the great offers.
Transferable Warranty
When a new car warranty transfers with the certification of the car and remains eligible for the next owner, it is known as a transferable warranty. Once the original transferable warranty expires, an extended warranty takes effect.
Warranty Deductible
This is the amount for which you are responsible when repair work is performed under the warranty. Some manufacturers require a deductible while others don't, so always ask.

12-month/12,000-mile Comprehensive Warranty*
7-year/100,000-mile Limited Powertrain Warranty**
1-year of Roadside Assistance***
160-Point Quality Assurance Inspection
CARFAX® Vehicle History Report"****

Certified customers are eligible for standard new car financing rates*****

*Whichever comes first from date of Toyota Certified Used Vehicle purchase. The Comprehensive Warranty covers any repair or replacement of components which fail under normal use due to defect in materials or workmanship. (Program not available in Puerto Rico and Hawaii.)

**Whichever comes first from original date of first use when sold as new. See your Toyota Certified Used Vehicles dealer for warranty details. Program not available in Puerto Rico and Hawaii. For AL, FL, GA, NC & SC, warranty coverage differs in the following ways: 7-year or 100,000-mile Toyota Certified Limited Powertrain Warranty coverage begins on January 1st of the vehicle's model year and zero (0) odometer miles and expires at the earlier of seven years or 100,000 odometer miles.

***From date of Toyota Certified Used Vehicle purchase. Covers most services, including flat tires, lockout service, jump starts, fuel delivery up to 3 gallons and towing for mechanical breakdown or collision recovery to the nearest Toyota dealership. Services provided exclude any parts required. Coverage not available in Mexico. See Certified Warranty Supplement for warranty details.

****Beginning December 1, 2005 CARFAX® Vehicle History Reports" are a required part of every Toyota Certified Used Vehicle. See your local dealer for details.

*****Rates mentioned are for standard new car rates, and do not include new car specials or subvented rates. Not all buyers will qualify. Financing available through Toyota Financial Services for qualified buyers only.
Age/Mileage Eligibility 7 years / 85,000
Lease Term Certified Yes
Point Inspection All TCUV vehicles must pass a comprehensive checklist that includes a 160-point inspection. This way you can rest assured that your pre-owned Toyota is in perfect condition. To see full inspection list visit http://www.toyotacertified.com/inspection.html
Return/Exchange Program No
Roadside Assistance 1-year of Roadside Assistance from date of TCUV purchase.
Transferrable Warranty Yes
Warranty Deductible $50

Learn more about certified pre-owned vehicles

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2010 Toyota Prius Hatchback

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