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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

Monday Quiz: Can You Identify This Car?
April 24, 2017 
It's time for Monday Quiz, where you see a teeny image of a car, and then you tell me what it is.   Read more
2017 Dodge Durango and The Sound of a V8
April 24, 2017 
My Dodge Durango road trip lead me up a drive through California's small (and not so small) coastal towns.   Read more
2017 Toyota Prius v: New Car Review
April 21, 2017 
Compared to the regular Prius, the 2017 Toyota Prius v is considerably more spacious, but it also trails its sibling in most other respects.   Read more
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