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Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

2015 Chevrolet Colorado: First Drive Review
September 29, 2014 
We recently spent some time getting acquainted with the all-new, highly anticipated Chevrolet Colorado midsize pickup.   Read more
Buying a Car: How to Find Rebates and Incentives
September 29, 2014 
We've listed a few tips and suggestions for finding rebates and incentives when buying a car.   Read more
9 Great Used Cars Under $6,000
September 28, 2014 
We've rounded up nine excellent used cars you can get for the budget-friendly price of just $6,000 or less.   Read more
Read more Toyota news & reviews

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