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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

Buying a Used Mazda MX-5 Miata: Everything You Need to Know
September 17, 2014 
Are you in the market for a used Mazda MX-5 Miata? AutoTrader.com has everything you need to know about the world's best-selling roadster.   Read more
10 Must-Shop New and Used Cars for First-Time Buyers
September 17, 2014 
If you're a first-time buyer, finding suitable new or used cars can be a challenge. Check out our 10 favorite rides for first-time buyers.   Read more
2015 Toyota Tundra Updated, Loses V6
September 17, 2014 
Toyota has announced updates to the Tundra for 2015, including the cancellation of the truck's V6 model.   Read more
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