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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

2014 Jeep Grand Cherokee vs. 2014 Toyota 4Runner: Which Is Better?
October 1, 2014 
We're taking a look at two popular SUVs with an off-roading flair -- the Jeep Grand Cherokee and Toyota 4Runner -- to see which is better.   Read more
7 Great Electric Cars You've Never Heard Of
October 1, 2014 
We've listed seven excellent new electric vehicles that have not yet received their fair share of coverage.   Read more
2015 Toyota Sienna: First Drive Review - Video
September 30, 2014 
The Toyota Sienna is updated for the 2015 model year, and we recently spent some time behind the wheel of the revised model.   Read more
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