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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

2011 Hyundai Elantra: Used Car Review
May 6, 2015 
Bringing unexpected flair and unquestioned value to the compact sedan segment, the 2011 Hyundai Elantra warrants purchase consideration.   Read more
2015 Toyota Venza: 5 Reasons to Buy - Video
May 5, 2015 
The 2015 Toyota Venza is an upscale 2-row crossover with Lexus-like styling. Here are five reasons why it belongs on your shopping list.   Read more
2013 Honda Odyssey: Used Car Review
May 5, 2015 
With a backup camera now standard on all models, the 2013 Honda Odyssey offers a winning combination of roominess, safety and comfort.   Read more
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