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Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

2015 Toyota Sequoia: 5 Reasons to Buy - Video
October 13, 2015 
Interior space, towing power and features galore are just three of our five reasons to check out the 2015 Toyota Sequoia.   Read more
2016 Honda Accord: New Car Review
October 13, 2015 
The midsize 2016 Honda Accord is a capable, practical sedan boasting a roomy cabin and a long list of standard equipment.   Read more
What's the Oldest Used Car You Should Consider?
October 13, 2015 
If you're interested in a used car but unsure how old is too old, you've come to the right place.   Read more
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