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Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

2017 Kia Cadenza: First Drive Review
August 24, 2016 
The redesigned 2017 Kia Cadenza is quieter and more refined than the sedan it replaces.   Read more
Here Are All the Cars With the Vanity License Plate PORSCHE Across the Country
August 24, 2016 
The PORSCHE vanity license plate is usually on a Porsche -- except when it's on a Jeep Wrangler.   Read more
Why Rent a Normal Car When You Could Rent a 550-Horsepower Jaguar?
August 23, 2016 
It's time for an unbiased comparison test between a normal rental car and a Jaguar F-TYPE.   Read more
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