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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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Toyota News & Reviews

Top Hatchbacks and Wagons With Room for the Whole Family
August 31, 2014 
We've listed seven excellent hatchbacks and wagons that offer impressive cargo space and enough room for the whole family.   Read more
2014 Nissan Pathfinder vs. 2014 Infiniti QX60: What's the Difference?
August 29, 2014 
Curious about the differences between the family-oriented 2014 Nissan Pathfinder and the luxurious 2014 Infiniti QX60? We have the details.   Read more
2014 Mazda3 vs. 2014 Toyota Corolla: Which Is Better?
August 28, 2014 
We've taken a look at two of today's popular compact sedans -- the 2014 Mazda3 and 2014 Toyota Corolla -- to find out which one is better.   Read more
Read more Toyota news & reviews

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