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Toyota

Toyota remains at the arc of one of the most impressive brand ascensions in recent business history. It now stands for unparalleled quality and product-line breadth and versatility not only in the U.S. market but worldwide. Established in 1937, Toyota helped lead Japan on its post-World War II industrial renaissance. By 1957, it had established a sales office in the United States. But it wouldn't be until the Seventies that the inexpensive Corolla subcompact would begin transforming the U.S. auto market by offering a unique combination of manufacturing quality, fuel efficiency and low price. By the mid-Eighties, General Motors was asking Toyota to establish a joint assembly plant in Fremont, Calif., so GM could learn the Japanese company's manufacturing secrets. Over subsequent years, Toyota's share of the American market continued to grow, and its Camry compact succeeded the Ford Taurus as the best-selling car in the U.S. for many consecutive years. Toyota also established a strong manufacturing and design base in the United States. In the Nineties, it broadened into a full-line provider with SUVs, pickup trucks and a minivan. The company again demonstrated its knack for effective pioneering by introducing the Prius four-seater, which quickly took the lead in the burgeoning U.S. hybrid market. By 2008, Toyota was challenging GM for overall global sales leadership.

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2017 Toyota Cars

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Toyota News & Reviews

2018 Toyota Camry Teased Ahead of 2017 Detroit Auto Show
December 5, 2016 
The 2018 Toyota Camry will be unveiled at the Detroit Auto Show in January. Here's the first sneak peek at what it'll look like.   Read more
2017 Chevrolet Traverse: New Car Review
December 5, 2016 
Although it lacks the latest driver-assist and audio systems, the 2017 Chevrolet Traverse still offers plenty for big families on a budget.   Read more
2012 Honda Civic: Used Car Review
December 5, 2016 
A look at the Honda Civic for 2012 -- a rather strange time in Civic history.   Read more
Read more Toyota news & reviews

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