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Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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Volkswagen News & Reviews

8 Cars the Villain Would Drive in a Scary Movie
October 24, 2016 
In honor of Halloween, here are eight cars a villain would drive in a scary movie.   Read more
Monday Quiz: Can You Identify This Car?
October 24, 2016 
Monday is here! And that means it's time for the glorious Monday Quiz. So, what is this car?   Read more
The Pontiac G6 Had a Retractable Hardtop -- Just Like Mercedes and BMW!
October 24, 2016 
Here's a look at GM's most ambitious convertible, the Pontiac G6.   Read more
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