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Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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Volkswagen News & Reviews

2015 Toyota Corolla: New Car Review
October 17, 2014 
The 2015 Toyota Corolla remains a top choice for shoppers interested in a reliable, roomy compact car.   Read more
2015 MINI Countryman: New Car Review
October 16, 2014 
The MINI Countryman combines MINI styling and handling with crossover practicality.   Read more
2013 Volkswagen Jetta: Used Car Review
October 15, 2014 
European driving flair, American-size interiors, and a choice of gas, diesel and hybrid powertrains make the 2013 Jetta worth checking out.   Read more
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