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2018 Toyota Prius Prime

Original MSRP Range
$27,300 - $33,300
Available Style(s)
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5 vehicles starting at $24,500
2018 Toyota Prius Prime

What We Like

Affordable price given current tax credits; massive mpg; low price for a plug-in hybrid; standard safety tech; versatile hatchback design

What We Don't

Four-person seating capacity; less cargo space than regular Prius; questionable styling


Expert Rating

4.7/ 5

Consumer Rating

4.7/ 5


What's New in the 2018 Toyota Prius Prime?

The Prius Prime was all-new last year, and there are no updates for 2018. Even its pricing holds firm.

Which Prius Prime is the Best?

With so much standard feature content, we think most people will be perfectly happy with the base Plus trim level. At the same time, for less than $2,000 more, you can get an 8-way power driver's seat, that big touchscreen and various smartphone-connectivity apps in the Premium trim level.

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How Much Does a 2018 Toyota Prius Prime Cost?

The 2018 Toyota Prius Prime is available in three trim levels: Plus, Premium and Advanced.

The base Plus ($27,100) comes standard with 15-inch alloy wheels, LED headlights, automatic high beams, forward-collision warning with automatic braking and pedestrian detection, lane-departure warning and intervention, adaptive cruise control, heated mirrors, passive keyless entry and push-button start, a backup camera, a height-adjustable driver's seat, heated front seats, cloth upholstery, a steering wheel trimmed with SofTex vinyl simulated leather, a cargo cover, a 7-in touchscreen, Bluetooth, a navigation system, one USB port, satellite radio, HD Radio and a 6-speaker sound system.

The Premium ($28,800) adds automatic LED headlights, an 8-way power driver's seat, SofTex vinyl seats, a smartphone wireless charging pad, an 11.6-in vertically oriented touchscreen and Toyota's Entune suite of smartphone apps.

The Advanced ($33,100) adds LED fog lights, automatic wipers, blind spot monitoring and rear cross-traffic alert systems, parking sensors, an automatic parking system, a heated steering wheel, a color head-up display, an upgraded cargo cover, additional smartphone apps, Safety Connect emergency communications and a 10-speaker JBL sound system.

Prius Prime Trims

HatchbackOriginal MSRP / PriceEngineHorsepowerCity MPG / Hwy MPGTransmissionDrive
Prius Prime Advanced (Natl)$33,300 / $31,968Hybrid121N/AAutomaticFWD
Prius Prime Plus (Natl)$27,300 / $26,209Hybrid121N/AAutomaticFWD
Prius Prime Premium (Natl)$29,000 / $27,840Hybrid121N/AAutomaticFWD

Is the 2018 Toyota Prius Prime a Safe Car?

Every Prius Prime comes standard with antilock brakes, stability and traction control, front side airbags, a driver's knee airbag, full-length airbags and a backup camera. It also includes a forward-collision warning system with automatic braking and pedestrian detection and a lane-departure warning and intervention system. The Advanced trim includes blind spot monitoring and rear cross-traffic alert systems and Safety Connect emergency communications, which include automatic collision notification and a stolen-vehicle locator.

The government hasn't yet crash-tested the Prius Prime, but the nonprofit Insurance Institute for Highway Safety has, naming it a Top Safety Pick for its top performance in all pertinent categories.


Original Warranty

Basic3 Years/36,000 Miles
Drivetrain5 Years/60,000 Miles
Corrosion5 Years/Unlimited Miles
Hybrid/Electric Components8 Years/100,000 Miles
Roadside Assistance2 Years/Unlimited Miles
Maintenance2 Years/25,000 Miles

Safety Features & Equipment

Braking & Traction
  • 4-Wheel Anti-Lock Brakes
  • Brake Assist
  • Tire Pressure Monitoring System
  • Traction Control
Passenger Restraint
  • Child Safety Locks
  • Driver Air Bag
  • Passenger Air Bag
  • Rear Side Curtain Airbags
  • Side Air Bag
  • Side Head Air Bag
Road Visibility
  • Daytime Running Lights
  • Fog Lights
Accident Prevention
  • Bluetooth, Hands-Free
  • Rearview Camera
  • Alarm System
  • Telematics
  • Vehicle Anti-Theft System
  • Blind-Spot Monitor
  • Lane Departure Alert
  • Preferred Pkg


2018 Toyota Prius Prime vs the competition

 2018 Chevrolet Volt -- The Volt is pricier, but it's a superior plug-in hybrid, capable of going 53 miles on electricity alone -- double the Prime's all-electric range. Depending on your commute, that could cut down on your fuel usage exponentially and make up the price premium.

For a closer look, read Toyota Prius Prime vs Chevrolet Volt: Which is Bettter?

2018 Chevrolet Bolt -- Then again, why not forget about gasoline entirely? The Chevrolet Bolt is pricier still, but this EV can top 200 miles on a charge.

2018 Hyundai Ioniq Plug-In Hybrid -- The new Ioniq Hybrid is a serious competitor for the Prius Prime, delivering comparable fuel economy and electric-only range for less money. It's also more enjoyable to drive.

2018 Honda Clarity Plug-In Hybrid -- The new Clarity nearly matches the Volt for all-electric range, meaning it could be a better choice than the Prius Prime for those with longer commutes. It's also a bigger, more substantial and luxurious car.

Toyota Dealerships Near You

(7.02 miles away)
(571) 223-7634
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(7.9 miles away)
4135 Auto Park Circle, Chantilly, VA 20151
(703) 935-2013
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(13.17 miles away)
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8610 Leesburg Pike, Vienna, VA 22182
(571) 234-6872
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