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Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.

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Volkswagen News & Reviews

Volkswagen Joins With Amazon for On-Demand Atlas
September 21, 2017 
Volkswagen and Amazon team up for on-demand test drives.   Read more
Yes, the Porsche Cayenne Had a Rear-Mounted Spare Tire
September 19, 2017 
Believe it or not, this was original equipment from Porsche when the Cayenne went on sale.   Read more
2018 Volkswagen Atlas vs. 2017 Toyota Highlander: Which Is Better?
September 19, 2017 
We thought the popular Highlander would walk away with this, but the new 2018 Volkswagen Atlas puts on a very impressive showing.   Read more
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