2019 Volkswagen Cars

2019 Volkswagen Cars
Translated from German as "the people's car," that's what Volkswagen has exemplified during its long, checkered and yet proud history as a global brand. Launched as a populist platform in pre-war Germany, Volkswagen became a very important element of West German regeneration after World War II, both economically and symbolically. Volkswagen began selling cars in the United States in the mid-Fifties. The Type 1 (not officially called "Beetle" until decades later) became a smash success in America, with its distinctive ladybug shape, engine in the rear, and a Madison Avenue advertising campaign that catered to young American sophisticates with clever pitches. The "Bug" became associated with cultural touchpoints from the Sixties war-protest movement to Disney's Lovebug movies. After phasing out the Beetle in the early Seventies, VW's next global car was the Golf, a sprite subcompact that it eventually built and sold as the Rabbit in the U.S. It never became a huge hit with American consumers. Consequently, Volkswagen spent the next couple of decades trying to recover momentum with new models, always in the mold of lively, affordable, reliable little cars benefiting from sound German engineering, including Jetta and Passat. VW also revived the Beetle several years ago, re-establishing it as a significant niche product -- far from its populist origins.
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Volkswagen News & Reviews

    New Car Review

    2019 Volkswagen Golf SportWagen Review

    The compact 2019 Volkswagen Golf SportWagen adds practicality to the excellent Golf range with a remarkable 66.5 cu ft. of cargo space.

    New Car Review

    2019 Volkswagen Golf Alltrack Review

    With all-wheel drive, the 2019 Volkswagen Golf Alltrack straddles the ground between a compact crossover and a wagon.

    New Car Review

    2019 Volkswagen Beetle Review

    The 2019 Volkswagen Beetle compact coupe and convertible head off into history with value-packed Final Edition variants.

 
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