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2017 Genesis G90: Detroit Auto Show

What Is It?

Hyundai’s flagship Genesis brand is here. It debuts in the form of the 2017 Genesis G90, a full-size luxury sedan that looks to replace the aging Equus and rival top luxury sedans such as the Mercedes-Benz S-Class, Lexus LS, BMW 7 Series and Audi A8.

Will it succeed? Based on the interior and exterior design, it would appear that the brand certainly has a shot. The sedan offers bold new styling on the outside, along with a high-end cabin that features impressive materials befitting a high-class luxury sedan. Of course, the G90 also boasts a wide variety of cutting-edge technology, with features such as automatic forward-collision braking, adaptive cruise control and more.

The G90’s powertrains also make it look like a formidable flagship luxury-sedan rival, as it offers two desirable engine options. Base models will use a 3.3-liter turbocharged V6, which makes 365 horsepower and 376 lb-ft of torque, while drivers looking for more power can upgrade to a more muscular 5.0-liter V8 that touts 420 hp and 383 lb-ft of torque. Both engines come standard with an 8-speed automatic transmission, and each can be mated to rear- or all-wheel drive.

How Much?

Although Hyundai has not yet announced pricing, we suspect the Genesis G90 will include a slight boost over the Equus’ starting price of around $62,500 with shipping.

When Can You Get It?

Sometime in 2016

Add It to Your Shopping List Because…

Hyundai is serious about taking on the luxury segment — and the 2017 Genesis G90 is clearly capable of doing just that. Offering just about everything you might expect from a full-size luxury sedan except for the well-known badge, the G90 boasts a dramatically lower price than most rivals — and Hyundai’s excellent 10-year warranty. While it may not be a hit right away, we suspect we’ll be hearing a lot about the Genesis brand in the coming years.

Other Cars to Consider

2016 Audi A8 — The Audi A8 offers all-wheel drive and a wide range of today’s latest luxury-car features, but it also offers a luxury brand name that the G90 can’t quite touch.

2016 Jaguar XJ — The Jaguar XJ is a popular full-size luxury sedan that offers eye-catching styling and a handsome interior. It also boasts a better-known brand than the Genesis G90 — at least for now.

2016 Lexus LS — The Lexus LS is a full-size luxury sedan that found itself in the G90’s position 25 years ago when it debuted in the U.S. market to disrupt high-end luxury brands such as BMW, Mercedes and Jaguar. These days, the LS is still a popular luxury sedan known for its long-term dependability.

Used Mercedes-Benz S-Class — The S-Class is the gold-standard luxury sedan, boasting the latest style and cutting-edge technology. It’s much more expensive than the G90, though, so you may want to consider a used model.

See all 2016 Detroit Auto Show articles

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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