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Buick Avista Concept: Detroit Auto Show

What Is It?

The Buick Avista Concept is unlike any Buick you’ve ever seen. Rather than a staid sedan or a luxury SUV, it’s a sleek, sporty coupe offering eye-grabbing styling and design details we’d normally expect to see from a high-end sports car, including large alloy wheels, a huge chrome grille and aggressive dual-exhaust pipes.

It isn’t just the styling that has caught our attention. Under the Avista’s hood is a twin-turbocharged V6 that Buick says makes a muscular 400 horsepower, giving the car serious performance credentials. Rear-wheel-drive architecture and low-slung styling complete the Avista’s high-performance package.

Inside, things are less realistic, as the Avista offers giant screens in place of buttons and a highly stylized dashboard, but carbon fiber accents and heavily contoured sport seats show the Avista is serious about performance, even from the inside.

Will They Ever Sell It?

Although the Buick Avista Concept won’t see production in its current form, we wouldn’t be surprised if the coupe previews an upcoming Buick model. It would join an increasingly sporty Buick lineup, which now includes the Cascada convertible and the recently revised Regal sport sedan, which offers sharp handling and turbocharged power.

Why It’s Important

Buick is in the middle of a reinvention, and the Avista Concept is proof the brand isn’t going to stop short or continue along halfheartedly. A sporty coupe like the Avista Concept would help bring Buick back onto the radar of car enthusiasts and shoppers interested in a sporty luxury car, which would bring much needed new buyers to the Buick range.

Although a production-ready Avista might have trouble succeeding against established rivals, like the BMW 4 Series and Infiniti Q60, the mere fact that Buick created the Avista Concept (and, potentially, a production model) could have a positive effect on the brand’s increasingly popular image.

See all 2016 Detroit Auto Show articles

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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  1. I would buy that car right now if it was available and looked exactly like that. Unfortunately by the time they get around to marketing that car it won’t look anything like the concept. Just sayin’…….

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