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Auto Show:  2011 La Auto Show

Nintendo's Concept Cars Bring Mariokart7 to Life - LA Auto Show

author photo by Joni Gray November 2011

Kids of all ages will enjoy seeing the "only cars designed to drive underwater and fly" at the LA Auto Show Nintendo booth.

In a clever move by Nintendo to promote a new Mario Brothers game for its portable 3DS system, the company commissioned West Coast Customs to build two life-size Mario Karts for the LA Auto Show.

The game is MarioKart7 and will debut on December 4th this year, but auto show attendees can sample it at the booth on the portable device. The cars - one for Mario and one for Luigi - reflect two new modifications that will thrill Mario Kart players. One is a glider for flying through the air and the other has a propeller for underwater driving.

Known for shows such as MTVs Pimp My Ride and Inside West Coast Customs on the Velocity Network, CEO Ryan Friedlinghaus says the cars will "go," but not swim or fly. TV clips shown at the booth pimp the upcoming television show and the challenges the shop had making the cars truly authentic to the game. Friedlinghaus teased that upcoming program would feature a race between the two concept cars.

But as for auto show attendees, there's a chance to take home one of these little beauties by signing up on Nintendo's GameStop PowerUp Rewards program during the month of December. Meanwhile, you can at least check out the cars, the characters and the game at the show.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Nintendo's Concept Cars Bring Mariokart7 to Life - LA Auto Show - Autotrader