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Toyota C-HR Concept: Paris Auto Show

What Is It?

The Toyota C-HR Concept is a sporty, compact crossover concept with highly unique styling. Shown at Paris in an unusual shade of purple, the C-HR Concept looks like nothing we’ve ever seen from Toyota — for better or for worse.

On the outside, the C-HR Concept looks a lot like a sporty coupe — except for the fact that it boasts a raised ground clearance, huge wheels and tires, and enormous fender flares that mimic an off-road vehicle’s. It also boasts a highly unique rear end with some of the most unusual taillights that we’ve ever seen. In short, the C-HR draws a lot of attention.

As for the interior, Toyota hasn’t revealed it yet — and even a 2-minute teaser video released by the automaker doesn’t show off the C-HR’s cabin.

As for the powertrain, Toyota also hasn’t announced any details, though the automaker says that it’ll be a “full hybrid” designed to provide “significantly improved fuel efficiency.” Toyota also said that the C-HR Concept is about 171 inches long, which places it a little shorter than the brand’s popular RAV4 compact crossover.

Will They Ever Sell It?

Probably not — though Toyota says that the C-HR Concept previews “a type of crossover vehicle Toyota would like to bring to market.” Given that Toyota’s SUV lineup has been decidedly mainstream since the departure of the brand’s FJ Cruiser, we wouldn’t expect to see the automaker eventually build something unique.

Why It’s Important

Although the Toyota C-HR Concept is unlikely to come to market, the eye-grabbing 2-door crossover is important because it proves that Toyota still has its eye on building more unique, engaging vehicles. Formerly known as a mainstream brand with few enthusiast cars, Toyota has fought back against that reputation with models such as the Scion FR-S, the FJ Cruiser and an updated Camry with bolder styling. The C-HR Concept seems to continue the brand’s attempts at inspiring more emotion.

In addition to its unique styling, the C-HR Concept’s hybrid powertrain is also an important aspect of the car. There are few hybrid SUVs on the market today, and even an unusual one such as the C-HR Concept could find favor with shoppers who want to combine go-anywhere driving characteristics with vastly improved fuel economy.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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  1. I love this it’s the perfect soccer mom suv for us cool mom’s. I currently drive a Berago fully loaded but still don’t feel cool…lol…

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