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Audi Reveals Super Bowl Ad for Upcoming S7

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author photo by Jeffrey Archer February 2012

Audi released its Super Bowl ad for the sporty S7.

The ad features vampires and touts the sedan's headlights.

The S7 is expected to debut later this year.


Since the debut of Stephanie Meyer's Twilight book series, interest in vampires has grown considerably - and Audi is capitalizing on that popularity with an upcoming Super Bowl ad. Officially dubbed "Daylight," the ad touts the sporty new S7, a high-performance sedan based on the automaker's luxurious A7 Sportback.

Recently released on YouTube ahead of its official debut during Sunday night's game, the ad shows a vampire with a case of O-positive blood driving an S7 to a campground where fellow vampires are partying. Upon his arrival, the vampires rush to greet the S7's driver, only to be accidentally incinerated by his bright headlights. The ad then touts Audi's signature LED lights with the tag line, "Daylight, now in a headlight," before the S7's driver is himself incinerated by carelessly stepping in front of the car.

According to Audi, the spot was revealed ahead of the Super Bowl after Audi fans beat the automaker's "Race to the Light" game on Facebook. In the game, fans were tasked with collecting 60 pieces of the ad in under 30 seconds in an elaborate interactive campfire scene.

The ad will be the first images many Americans see of the S7, which was unveiled earlier this year at the Frankfurt Auto Show. Featuring a twin-turbocharged V8 producing a whopping 420 horsepower, the S7 will be the ultimate high-performance derivative of the automaker's new A7, which has racked up considerable praise - and sales - since its debut last year.

Expected to reach 60 miles per hour from a standstill in less than 5 seconds, the S7 will go on sale later this year. Exterior upgrades over the standard A7 range from unique wheels and matte black brake calipers to quad exhaust tips and aluminum accents, while interior revisions include heavily-bolstered sport seats and a host of "S" logos throughout. And while Audi hasn't yet announced pricing for the S7, we think it will command a significant premium over the standard model's $60,000 base price.

What it means to you: Audi's new Super Bowl ad is a great attention-grabbing way to launch an exciting new car.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Audi Reveals Super Bowl Ad for Upcoming S7 - Autotrader