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Autotrader Find: Modern-Day FIAT 500 Jolly

At first glance, this vehicle looks like a 2015 FIAT 500 with an asking price of $59,000, which makes it the most overpriced FIAT 500 on earth. But upon closer inspection, well … it’s a lot more special than that.

This FIAT 500 isn’t just any FIAT 500, but rather a modern take on the FIAT 500 Jolly — a very famous variant of the original FIAT 500, manufactured in the 1960s, that used no doors and no real roof — just a surrey top with fringes on the sides to provide a little shade. The idea was that you could use the Jolly to drive from your beach house to your beach town, and down to the beach itself, smiling the whole way — and that’s how they’re all used now, as the majority of these things seem to be in the Hamptons, adding only a few dozen miles a year, all shuttling between large mansions, central villages and beaches.

But the old Jolly is slow, unreliable and unsafe — and so, enter the new one. This 2015 FIAT Jolly has been converted from a standard 500 Cabriolet into a new Jolly — complete with the surrey top, the fringe and no doors or windows. This ad — which suggests the Jolly is in New York City — appears to be created by Jollycar, which is a company that can create a modern Jolly for you. It’s unclear whether the pictured vehicle is actually for sale, but the point is made: You can buy a FIAT 500 Jolly with the charms of the old one and the modern features, reliability, comfort and safety of a new one.

Unfortunately, such a purchase isn’t cheap; the $59,000 price tag is something like $40,000 more than a regular FIAT 500 Cabriolet. But if you want a beach car that nobody else has, here’s your chance. Find a 2015 FIAT 500 for sale

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  1. Is the market really in demand for such vehicles?  Are these prices justified???  I honestly can’t see too many people paying that amount for a converted 500….

  2. Well this $59K one is apparently a bargain since the states that new ones start at $89K.  Still….I do love this thing

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a multitude of magazine publications and websites, including here at Autotrader — where he launched the Oversteer enthusiast blog — along with Jalopnik, GQ, and The Week. His YouTube channel has hundreds of published videos and has racked up hundreds of millions of views. Today, Doug lives in San Diego, California, with his 1997 Land Rover Defender 90 NAS, 2005 Ford GT, and 2012 Mercedes-Benz E63 AMG Wagon.

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