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AutoTrader.com App Lets Facebook Users Search for Cars

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author photo by Jeffrey Archer October 2011

Facebook fans of AutoTrader.com now have a quick and easy new way to find their next car online. That's because AutoTrader.com recently added a Facebook app that allows its fans to search for new or used cars without ever leaving the confines of the popular social networking site.

Located at the left side of AutoTrader.com's Facebook page, the "Search Cars" icon brings up a condensed version of AutoTrader.com's main search page. Facebook users who click the icon can narrow down search results by make, model, year, price range and decide whether they want to see new cars, used cars or both.

"With more than 800 million active users on Facebook, and more than 350 million who access Facebook through their mobile devices, we believe this is a really rich environment to try new ways and innovative ways to reach our consumers," said Chip Perry, AutoTrader.com's president and chief executive. "We want to offer consumers an option to engage with us and our participating dealers through Facebook, and we want to offer our dealers the opportunity to reach a broader base of consumers through our Facebook page."

Once Facebook users pick their search criteria, they can browse local listings without leaving the site and even share cars with friends through Facebook's messaging and wall features. Users who want more information on specific cars can click any vehicle's listing, which redirects them to the car's detail page on AutoTrader.com. There, buyers can see more photos, check out the car's features and get the seller's contact information.

With nearly 12,000 "likes" and consistent wall activity, AutoTrader.com likely expects the Facebook app to be a well-used feature among its fans. According to the popular online automotive marketplace, around 5 percent of its incoming traffic comes from Facebook - a figure in line with many other online firms which gain considerable traffic from Facebook's enormous member base.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
AutoTrader.com App Lets Facebook Users Search for Cars - Autotrader