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AutoTrader.com Inks NASCAR Sponsorship Deal With Team Penske

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author photo by Jessica Shea Choksey March 2014
  • AutoTrader.com sponsors Team Penske in NASCAR
  • Joey Logano will pilot No. 22 Ford Fusion under agreement
  • Race car will adorn full AutoTrader livery for New Hampshire race on July 13

AutoTrader.com has inked a multi-year, multi-faceted endorsement deal with Team Penske, a tour de force in the world of motorsports, to become an associate sponsor of NASCAR Sprint Cup driver Joey Logano's No. 22 race car. Under the agreement, the automotive research and consumer website will also serve as the primary sponsor of Logano's car at the New Hampshire Sprint Cup Series race on July 13, where it will feature special orange and blue AutoTrader.com livery.

The newly announced partnership will allow AutoTrader to gain new visibility on a national stage and elevate brand awareness among millions of NASCAR fans while integrating both Team Penske and Logano into its various marketing initiatives.

"We are thrilled to welcome AutoTrader.com to Team Penske and into our NASCAR racing program," said Roger Penske. "Over the last several years we have developed an outstanding partnership with them through Penske Automotive Group, our automotive dealership business."

AutoTrader.com branding will be displayed on the rear quarter panel of Logano's race car for the majority of the season. In July, Logano's No. 22 car will be adorned in a full AutoTrader color scheme when he takes to his home track, the New Hampshire Motor Speedway, a venue where he had his first start in the Cup Series along with his first win. Logano finished eighth in overall points in the Sprint Cup Series last year and will be in the hunt for a championship season with a Ford Fusion again in 2014. Team Penske plans to campaign two Ford Fusions through this year's Cup Series. The second vehicle will be piloted by Brad Keselowski.

"We're pleased to take our relationship with Penske to the next level with this new NASCAR partnership," said John Kovac, senior vice president of marketing for AutoTrader Group. "This is a very exciting opportunity for us, and we're looking forward to a thrilling season on the track connecting with NASCAR's loyal fans and cheering Joey Logano on to Victory Lane."

AutoTrader engages over 17 million people each month, allowing them the opportunity to research their next vehicle purchase and browse the millions of new and used vehicles listed for sale.

What it means to you: AutoTrader.com will join Team Penske with a NASCAR sponsorship of Joey Logano's No. 22 Ford Fusion race car. This partnership will bring further awareness and visibility to the potential performance attributes of popular models such as the Ford Fusion, Toyota Camry and Chevrolet SS, all of which have been modified for racing applications at the top ranks of motorsports. The fact that NASCAR uses these vehicles validates their quality and integrity at the factory model level.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
AutoTrader.com Inks NASCAR Sponsorship Deal With Team Penske - Autotrader