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BMW Aims to Boost Sales of Electric Cars to 100,000 in 2017

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author photo by Lindsay Martell November 2016

BMW has its New Year's resolution in place: selling 100,000 electric and hybrid cars in 2017.

According to Germany's Sueddeutsche Zeitung newspaper, which cited BMW CEO Harald Krueger, the automaker hopes to boost sales of electric cars and plug-in hybrid vehicles by two-thirds next year.

Krueger went on to say his company expects to increase deliveries of vehicles from its "i" sub-brand to around 60,000 units this year. Sales of battery-powered BMW models have come to about 100,000 cars since 2013, he said.

An Electric Future

"Electric mobility will come, but demand is not going through the roof at the moment," the newspaper quoted Krueger as saying.

At this time, BMW sells the compact i3 EV and the i8 plug-in hybrid supercar as part of its electric sub-brand. The company has revealed plans to introduce an electric MINI and BMW X3 SUV by the end of the decade.

Premium Competition

BMW will go head-to-head with other premium automakers planning to add EVs in the near future. Mercedes-Benz has created the EQ line for a series of battery-powered vehicles, with the first due by the end of the decade. And the folks at Volkswagen have said it will roll out 30 electric cars, including Audi models, by 2025.

In an effort to boost sales, BMW is improving the battery range of its i3 by a hefty 50 percent this year. Only 25,000 i3s sold last year.

The company is angling to expand the share of electric cars and plug-in hybrid models to between 15 and 25 percent of sales by 2025, Sueddeutsche Zeitung reported.

Here's to a fruitful 2017, BMW.

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BMW Aims to Boost Sales of Electric Cars to 100,000 in 2017 - Autotrader