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BMW Has Gone Crazy With Colors

Take a look at the two photographs above. This was the BMW display stand at the New York Auto Show, and oh, was it weird. You’re seeing black, white, green, orange, purple, yellow, bright red, flat gray and dark red, almost indiscriminately plastered on cars, regardless of whether their lines and sizes fit those colors. BMW has gone mad with colors!

This is not necessarily a bad thing. Years ago, I remember visiting the Audi stand at some auto show, and every single vehicle was the same color — white. Several other automakers did this, too — they’d only put out one dull, uniform color on their auto show cars, or they’d use many colors, but all some variation of gray, silver, white and maybe black. BMW is now apparently bucking the trend.

And I must say, some of these BMW color choices look nice. Orange on the M4 is a very nice color. I’m not so sure about pale yellow on the M3. The flat gray M760i is very cool — and I like the dark red X4. But the green 6 Series Gran Coupe strikes me as a car a dealer will never sell — and I fear the same may be true about that dark reddish-purple M3 right next to it. These colors are wild, and crazy, and kooky, which isn’t something I necessarily associate BMW’s cars with being — especially since three-quarters of their buyers will likely lease something silver or black.

Still, it’s nice to see the fun colors — good or bad, it’s certainly better than the usual grays and silvers. So, BMW has gone crazy with colors — but I appreciate it. Find a BMW for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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12 COMMENTS

  1. I’m glad that an automaker other than Porsche is going to allow you to have a car in nearly any color you could want.

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