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BMW Raising Money for Team USA

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author photo by Jeffrey Archer June 2011

BMW has launched a national fundraising effort to benefit US Olympic and Paralympic athletes. Dubbed BMW Drive for Team USA, the program will travel to 276 BMW dealers nationwide throughout the summer, raising money for Team USA at each stop.

According to BMW, the Official Mobility Partner of the United States Olympic Committee, the travelling program will give prospective customers the opportunity to drive its full product lineup, including the newly redesigned 2011 X3 and 6 Series. For every test drive linked to the program, which ends on August 13, BMW will donate $10 to Team USA, up to a maximum donation of $200,000. Funds raised will go towards training and performance goals for Team USA's athletes and hopefuls.

"At BMW we understand what it takes to deliver high performance, and appreciate the extraordinary personal commitment required of elite athletes hoping to compete on the world's stage," said Dan Creed, BMW of North America's vice president of marketing. "BMW Drive for Team USA allows us to do exactly what we have pledged from day one: help raise awareness and additional funds for the Olympic Movement, especially in non-Olympic years."

The automaker says the BMW Drive for Team USA events will give participants the opportunity to meet Olympic and Paralympic athletes and various members of the Olympic community. Test drivers can even cast their vote for the final member of the BMW Performance Team, an elite group of Team USA athletes competing at the London 2012 Olympic Games.

"This innovative fundraising campaign is a clear demonstration of BMW's deep commitment to supporting the training and preparation of Team USA," said Lisa Baird, chief marketing officer for the United States Olympic Committee. "By giving the American public the opportunity to support America's athletes through the Drive for Team USA events, BMW engages fans and consumers and empowers them to make an impact on the success of the US Olympic and Paralympic Team."

BMW says that it will support the Drive for Team USA campaign through a series of radio, print and digital advertisements, as well as a national television commercial. To find out more about the program as it makes its way across the country, visit its website at bmwusa.com/driveforteamusa.

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BMW Raising Money for Team USA - Autotrader