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BMW Will Soon Have 7 SUVs

BMW recently announced that they’re going to be coming out with a new luxury SUV called the X2, which slots between the subcompact X1 and the compact X3. I’m not entirely sure what segment this places the X2 into — Midcompact? Partcompact? — but I bet BMW doesn’t care, because it means they have built a bridge across the entire luxury SUV world that now spans seven SUVs. You heard that right: BMW now has seven SUVs. See the BMW SUV models for sale near you

Well, I shouldn’t say they now have seven SUVs, as two of those SUVs — the X2 and the X7, which still haven’t been officially confirmed — aren’t out yet. But the X2 is coming soon, and the X7 has been shown in concept form, which (for BMW) generally means they’re about to put it into production. And they’d be stupid not to, as all of BMW’s rivals offer large, 3-row, X7-sized SUVs — think Audi Q7, Mercedes-Benz GLS and Cadillac Escalade.

This means, very soon, BMW will have basically as many SUVs as they have cars: I count that they make eight separate cars (assuming you consider the 3 Series and the 4 Series separate, and assuming you consider the 1 Series, which isn’t sold here), compared to the seven SUVs. BMW, an automaker who once advertised itself as “the ultimate driving machine.” BMW, an automaker whose used performance cars are starting to return in value to their original levels. BMW, the company who gave us the M3, and the M5, and the Z8, and years of brilliant, rear-wheel-drive vehicles is half SUV.

But can you blame them?

Last year, 63 percent of new vehicle sales were trucks and SUVs, and it’s clear this is what the market wants: SUVs, SUVs and more SUVs. Every single one of BMW’s SUVs seems to be a hit, based on the sheer number of them I see driving around, and it won’t surprise you to learn that BMW is in business to make money. This is probably why they debuted the 2 Series Active Tourer, a small, front-wheel-drive hatchback thing, in Europe: because people want it. Or, at least, some people want it; I’ve been to Europe three times since this thing came out, and I’ve only seen a handful.

Anyway, this is all I have to tell you. I’m not here to pass judgement or admonish BMW for their SUV lineup, as I’m sure some of you will — perhaps justifiably. I just wanted to give you the interesting piece of BMW SUV trivia: There will soon be seven different SUVs wearing BMW’s blue and white logo, and those twin kidney grilles. Find a BMW SUV for sale

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Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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  1. Adding to the bottom line with SUV sales is fine.  Porsche does it too.  However, the Porsche sports cars are as fantastic as ever, unlike BMW, which has ruined its former sport sedans and coupes. 

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