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BMW's New Film Series, Alter Egos

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author photo by Holly Reich July 2011

The all-new iteration of the BMW 6 Series has a dual personality. It's sexy and chiseled on the outside with finely tuned technology under the skin. That's what BMW is poised to project in its new film series, Alter Egos. The shorts feature personalities such as fashion and accessories trend-setters Donna Karan, Tory Burch and David Yurman, actors/directors Kevin Bacon and Ed Norton and writer/"style guy" Glenn O'Brien. The celebrities tell stories that explain their "other sides."

A person with an alter ego is said to lead a double life. For the first film, Donna Karan, the renowned style icon, shares her alter ego as both a fashion fixture and a humanitarian. Kevin Bacon? One can only guess what this actor, musician and director (known for his "six degrees of separation") has going on.

Self-expression is what the revamped BMW 6 Series is all about.

"The BMW 6 Series is often recognized for its elegant styling, but behind its striking facade lies incredible power and some of the most advanced technologies in the automotive industry," said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. "The Alter Egos film series is an innovative approach that enables us to show viewers the various sides of well-known personalities, as well as the BMW 6 Series."

"The Alter Egos films, like the BMW 6 Series, trace the pursuit of personal passions and the ways in which we express other sides of ourselves," added Scott Donaton, CEO and President of Ensemble, an entertainment agency that partnered with Plum production to create the films.


The film series will be distributed to target audiences in locations including the Hampton Film Festival, the Peggy Siegal VIP Film Premiere Series in the Hamptons, and the Plum Television and Online Network, which operates in Nantucket, Martha's Vineyard, the Hamptons, Miami Beach, Aspen, Vail, Telluride and Sun Valley.

"As the only four-platform media company specializing in this demographic, we saw this as a unique opportunity to surround the target. The key is to be authentic and to tell great stories," said Rob Gregory, President of The Plum Network.

The films will run through October 2011.

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BMW's New Film Series, Alter Egos - Autotrader