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Buick Adding Standard Pandora Integration for 2012

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author photo by Jeffrey Archer October 2011

Leading Internet radio service Pandora will soon be standard fare in all Buick models. The automaker recently announced it's rolling out Pandora as a standard feature in all upcoming 2012 sedans, followed closely by the 2013 version of its upscale Enclave SUV.

The feature, which will be integrated into Buick's newly-standard IntelliLink infotainment system, uses touch-screen controls which allow drivers to skip songs or give them "thumbs up" or "thumbs down" ratings. That means motorists never have to pick up their smartphone to use the popular radio feature, a frequent annoyance - and potential hazard - of today's systems. It also brings Pandora to an entirely new audience who can experience the feature for the first time when purchasing their new Buick.

"Fleet-wide integration of Pandora is one of the most expedient ways to expand Pandora listening in cars," said Jessica Steel, executive vice president of business and development for the online radio firm. "We're delighted that Buick is rapidly making personalized radio an option for their drivers."

Buick's new IntelliLink system, which will feature a 7-inch touch-screen in the 2012 Verano and Regal sedans and an 8-inch version in the larger Lacrosse, also includes a host of other new features including enhanced voice recognition, the ability to play music from a memory stick and upgraded USB connectivity. A similar system from fellow General Motors brand Chevrolet, dubbed MyLink, also offers drivers Pandora connectivity at their fingertips.

"Today's consumers expect more from their cars' infotainment systems, and Buick IntelliLink is designed to meet and even exceed their expectations for connectivity and customization," said Tony DiSalle, Buick's U.S. vice president of marketing. "Pandora is an excellent example of the customizable entertainment options made available through Buick IntelliLink."

Although Buick will become one of the first automakers to include Pandora integration in its entire lineup, several other automakers offer it in their products. Most recently, Toyota announced the inclusion of Pandora in several 2012 models including the all-new Camry and popular Tacoma midsize pickup truck.

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Buick Adding Standard Pandora Integration for 2012 - Autotrader