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Cadillac Launches Subscription Service

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author photo by Lindsay Martell January 2017

Jonesing for a Caddy? Grab the BOOK.

The luxury automaker has launched an on-demand subscription service called BOOK by Cadillac. The way it works is perfect for those who like to switch it up when it comes to driving in sweet style.

Membership Has Its Privileges

The program gives people who don't want to buy or lease a car all the benefits of luxury-vehicle ownership without any of the buyer's remorse. Folks pony up a flat monthly fee of $1,500, and the program will give members on-demand access to Cadillac's entire fleet of cars.

A mobile reservation system makes it all possible, as members have the ability to select Cadillac vehicles with the highest trim, allowing them to easily switch vehicles to fit lifestyle, season or travel plans. (A swanky daytrip in a performance V Series, anyone? How about an SUV to handle snow-struck streets?) The vehicles will be delivered at members' requested locations and exchanged whenever they want. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, the CT6, the Escalade and the V Series.

BOOK Now

Another plus for BOOKers? No restrictions on mileage, and there are no limits on how long you can keep a vehicle. And all the effort that comes with maintenance, insurance and detailing of the vehicle is handled by Cadillac, so members have none of the traditional baggage that comes with vehicle ownership. If drivers have commitment issues, they'll be relieved to know membership is month-to-month.

For now, the program is only available in the New York City area, but the carmaker has plans to expand to other markets soon.

In the meantime, it's time to get BOOKed in the Big Apple.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Cadillac Launches Subscription Service - Autotrader