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Chevrolet and MOFILM Offer Filmmakers a Super Bowl Spot

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author photo by Holly Reich June 2011

Want to film a documentary and get famous? Chevrolet and MOFILM, a global creative community, are calling out to filmmakers around the world to create short films that capture the spirit of road trips. The best film will air as a 30-second spot during Super Bowl XLVI in 2012.

"Road trips provide stories of adventure and freedom – no matter the road or country," said Joel Ewanick, General Motors' Global Chief Marketing Officer. "The Chevrolet Route 66 initiative creates a global community for people to express their universal passion for life's journeys. Entries will be shared online and the very best will be aired during the Super Bowl XLVI telecast next February."

In January during Super Bowl XLV, Chevy aired "Miss Evelyn's Wild Ride," a Camaro spot that featured two guys explaining their vision of the perfect ad for "America's best-selling sports car." According to Nielsen ratings, an estimated 119,638,000 people viewed the ad, making it "the most-watched TV ad of all time." The video has also garnered nearly 1.5 million YouTube views.

Chevrolet has been making milestones in media for a long time. From the definitive Corvette featured in the 1960s television series, "Route 66," to the Camaro's latest leading role in "Transformers: Dark of the Moon."

More recently, a Super Bowl ad starred the cast of Glee singing and dancing to "See the USA in your Chevrolet," a jingle that was made famous by Dinah Shore in the 1950s.

To celebrate its centennial in 2011, Chevy will continue this rich tradition by supporting filmmakers in creating their unique interpretations of road trips.

Want to enter the competition? Participants can sign up to download a brief from Chevrolet at mofilm.com/ChevroletRoute66. The deadline for video submissions is 12:00 noon GMT, December 1, 2011.

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Chevrolet and MOFILM Offer Filmmakers a Super Bowl Spot - Autotrader