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Chevrolet helps out for Breast Cancer Awareness Month

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author photo by J. Mark Sternberg October 2011

October is Breast Cancer Awareness month. To get as many people as possible involved in the fight against breast cancer, Chevrolet has teamed up with the American Cancer Society.

For the rest of the month, Chevy customers will be given an option to waive their eligibility for service rebates on things like oil changes and brake pad services. The company will donate the money from the waived receipts to the American Cancer Society.

The service rebates have a value of either $5, $10 or $25.

"Everyone knows someone who is impacted by this disease, whether it's your mother, wife, sister, daughter or friend, and we have several team members who are survivors so it's personal," said Steve Hill, GM's customer care Vice President, "Donating your Chevy Certified Service rebate is another way that our customers can help fight breast cancer and promote life's adventures."

The company said it is also trying to help out by encouraging its dealers, employees, customers and fans to participate in the American Cancer Society's Making Strides Against Breast Cancer walks which are being held all over the country.

GM even dressed up its Renaissance Center buildings in Detroit to help raise breast cancer awareness. The main building now features a LED sign with a rotating pink ribbon, and all the towers now sport pink LED bands.

Last month, Chevy ran a specially painted pink Camaro SS as the pace car in the NASCAR Sprint Cup races in Atlanta and Richmond. The company pledged to donate $200 to the American Cancer Society for every lap that was run under the safety car- In total, the company donated $30,000 during the two events.

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Chevrolet helps out for Breast Cancer Awareness Month - Autotrader