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Chevy Super Bowl App Prizes Include New Cars

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author photo by Nick Palermo January 2012
  • App available from Android Market, The App Store, and at Chevy.com
  • Includes trivia, polls, social interaction and thousands of prizes
  • Giveaway includes twenty new Chevrolet automobiles

There will be only one winning team at this year's Super Bowl, the big NFL championship football game that is often the most-watched of all American television broadcasts. But thanks to Chevrolet's Game Time app, plenty of fans will be winners, too. The app gives football fans a chance to win one of thousands of prizes, including twenty new Chevrolet automobiles, while watching the big game and interacting online.

Twitter provides the platform for fan interaction. Trivia and polls about the game, teams, commercials and more provide the competitive element. But participants need not wait until the big game to be a winner. As soon as the app is downloaded, players will receive a unique license plate number. If that number appears in a televised or online ad, the participant wins a Chevy vehicle.

In addition to the new Chevys, a host of other prizes provided by Bridgestone, Motorola, NFL, NFLShop.com, Papa John's Pizza and Sirius XM Radio are also up for grabs.

Joel Ewanick, GM's global chief marketing officer, says the Game Time app will "enhance the game watching experience," and that such technology is changing the way fans watch broadcasts like the Super Bowl.

"The way people watch TV has changed with smart phones and tablets helping viewers interact while in front of the screen," said Ewanick. "This app takes that interactivity to a whole new level on one of the biggest days for television viewing."

Ewanick points out that the scale of the app itself is unprecedented, too.

Chevrolet's involvement in the big game doesn't stop with the Game Time app. Chevy's Super Bowl tie-ins are included through several of the company's social media channels, and Chevrolet is partnering with the NFL and Twitter on the "Road to the #SuperBowl" promotion and on the NFL news site NFLhuddle.com.

With so many viewers on Super Bowl Sunday, advertisers often save their best commercials for the big game. Indeed, watching Super Bowl commercials is nearly as important to many viewers as the game itself. Television ads during the big game are certain to remain popular and worthwhile for advertisers, but companies cannot afford to skip new media promotions like apps and online interaction. For some lucky fans, new media like the Game Time app will put a brand new Chevy in the driveway. Now that's a winner.

What it means to you: Don't just watch Super Bowl XLVI. Download and play the Chevy Game Time app to win one of thousands of prizes, including twenty new Chevy automobiles.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Chevy Super Bowl App Prizes Include New Cars - Autotrader