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Chevy's New Label Provides Cradle to Grave Environmental Impact

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author photo by Nick Chambers February 2012
  • Chevy's new "Ecologic" label will debut on the Chevy Sonic in March 2012
  • The labels are certified by a third-party agency, Two Tomorrows

As consumers become more cognizant of the environmental impacts of the choices they make in daily life, many companies are trying to vie for the heart and minds of these green-oriented folks. In the auto world this, of course, applies to making as many non-conventional drivetrains available as possible-including turbos, diesels, hybrids, plug-in hybrids and full electrics. But, increasingly, it also applies to how the car is manufactured and what happens to it when its useful life is over-a concept known as cradle to grave impact.

Many carmakers have attempted to do this in a variety of forms, but starting this March, Chevy will be the first one to try and encapsulate that information on a window sticker available for car buyers to see while shopping around dealer lots. Dubbed the "Ecologic" label, this window sticker will be placed prominently on the rear window next to the EPA fuel economy label.

Not only will the label highlight the technologies that help to save fuel on each car, it will also indicate what kind of energy is used in the facilities that build the car and its various components (in the case of the Sonic it's partially landfill gas-powered), as well as how much of the car is recyclable at the end of its lifespan. In addition the label will explain how each of these technologies, activities and methods work.

"Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so," said General Motors North America President Mark Reuss. "Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress."

Although Chevy has developed the labels on their own, they are certified by the independent third party organization, Two Tomorrows, whose goal is to help businesses develop sustainable business strategies.

What it means to you: If you are interested in how green a car is from cradle to grave, finding that information can sometimes be a chore. Chevy's new "Ecologic" label seeks to make it more accessible and transparent.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Chevy's New Label Provides Cradle to Grave Environmental Impact - Autotrader